How Does the Weight of New Responsibilities on Nurses Impact Care?

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.

 

Nurses are an integral part of the healthcare ecosystem. They have been critical to the frontline response to the pandemic, but how is the profession faring? Host Kevin Stevenson invited Kathleen O’Grady Winston, Ph.D., RN, College of Nursing Dean at the University of Phoenix, to the show to discuss what’s happening in nursing, including a new survey her college published.

The first topic Stevenson addressed was the concern of an exodus from the profession because of the stress of COVID-19. Winston shared, “There is good news on this, as 99% of respondents to our study said they are still very satisfied with the profession.”

Winston does, however, have concerns with the pipeline of qualified, eligible candidates. “We have a capacity and pipeline issues exaggerated by the pandemic but existed before,” she said.

While interest in the profession is high, Winston noted that the desire to be a nurse and what’s needed academically and personally are different things.

The curriculum for nursing is also always evolving, and COVID-19 has made its impact. “It’s a dynamic discipline, and we’ve been updating activities and experiences that prepare for the management of infectious diseases,” Winston noted.

Stevenson and Winston then went in-depth on the survey results, picking on two data points that are important to address—nurses not being heard or appreciated. How do these sentiments impact the industry?

“What they are asking for is to be at the table when decisions are made. They have a unique voice, and it’s one of advocacy for the patient. For nurses to be appreciated, transparency, sharing information, and closing the loop by communicating back to the nurses on the insight they provided,” Winston said.

Listen to Previous Episodes of MarketScale’s I Don’t Care Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

Read More
Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

Read More
search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More