How Health Agencies Can Enhance Remote Care Communication

 

This week on I Don’t Care, host Kevin Stevenson sat down with Rajesh Midha, Chief Strategy & Operating Officer of Bottle Rocket, to discuss how the company has personalized digital care through smart navigation that removes the pain points patients experience.

Midha detailed how the company started in 2008 on the day after Steve Jobs announced the Apple app store. Since then, Bottle Rocket has worked with leading healthcare providers to improve their patient journey, efforts that culminated with the creation of the highest-paid patient app in the country with a 4.8 rating in the app store.

When Midha thinks of the patient journey, the most important step is awareness. How does a patient find out about your health organizations? Once the awareness occurs, how do you convert them to a patient? Once they are a patient, how do you keep them retained and engaged while having the best experience possible?

When current patients are using a healthcare platform, they are most likely needing access to the following. These present the biggest pain points when dealing with the “digital front door”:

  • Clear billing
  • Easy payment
  • Reminder notifications
  • Ability to connect to a doctor without picking up the phone

With so much change occurring, it can be hard to continuously innovate, so Midha reminded us that the healthcare and technology industries need to look at what other industries are doing for inspiration. But healthcare professionals are the only ones that can solve some of these challenges, because other industries “don’t always have the deep empathy for the reality that healthcare is really hard and you are dealing with patient lives.

“There has never been a more exciting time to be in healthcare.”

Catch up on previous episodes of I Don’t Care with Kevin Stevenson!

Follow us on social media for the latest updates in B2B!

Image

Latest

Burl Stamp
Improving Employee Engagement Through CAREmunication — A Conversation with Burl Stamp
August 21, 2025

With the healthcare landscape seeing many evolving changes, employee engagement is no longer just a buzzword — it’s now a business imperative. Amid rising turnover and persistent staffing shortages, organizations are under pressure to build resilient, engaged teams. According to Gallup, 70% of the variance in team engagement is tied to one factor: the…

Read More
precision machining
Pharma Manufacturing: Meeting Annex I with Precision Machining for Safer Sterile Drug Production
August 21, 2025

Pharmaceutical manufacturers are under increasing pressure to deliver sterile, high-quality medicines in smaller batches and faster cycles. As pharma manufacturing evolves, regulatory demands have intensified, especially following the 2023 revision of EU GMP Annex I, which places new emphasis on contamination control strategies, improved traceability, and minimizing human intervention throughout production. According to American…

Read More
peer guidance
Leaders Who’ve Been There: Finding Clarity Through Peer Guidance at Purpose Factory
August 20, 2025

Running a business can feel isolating without peers who understand the weight of leadership. Madison Harris, founder of Cobalt Fund Services, found the peer guidance he needed through Purpose Factory. He gained strategic insight and real feedback from seasoned entrepreneurs at a time when his business needed clarity and structure. Harris realized Cobalt wasn’t…

Read More
business acumen
Expanded Business Acumen: How Peer Feedback at Purpose Factory Fueled Smarter Leadership
August 20, 2025

Entrepreneurs often take on too much, attempting to manage every aspect of their business. For Jeremy Scott, Owner of Summit Cove Realty, Purpose Factory offered the structure and peer accountability needed to delegate, refocus, and expand his business acumen. After juggling responsibilities in sales, investments, retail, and utilities, feedback from fellow members led him…

Read More