How to Offer Effective Probiotic Industry Education

+ more

 

Industries that involve scientific topics have barriers associated with relevant information – in both accessing it and understanding it. These challenges to education, however, can be overcome with the right path. That’s true for the probiotic industry, as healthcare and food and beverage professionals try to make the right decisions based on accurate data.

Discussing the probiotic industry educational environment, Digestible host Daniel Litwin spoke with an expert in the field, Steve Williams, Director of Innovation and Education at Deerland. He has a long tenure in the bio-education space, spent years in R&D, and now leads education efforts for the company.

“Education has always been a challenge in probiotics, although those have shifted and changed. Two decades ago, education was basic and about awareness. Now, it’s a much more crowded space, which has different challenges,” Williams said.

Tangential industries that need scientific information on probiotics and enzymes face three core obstacles, according to Williams. “First, it’s finding relevant information that isn’t marketing hype. Second, if you find these good sources, they aren’t always accessible to the public or free. Third, if you access the research, you then have to interpret it.”

These hurdles aren’t small. The probiotic field has lots of marketing-geared content, so it makes it harder to distinguish. The actual scientific information is rarely written in layman’s terms, which means it’s hard to consume for those outside that world.

“The probiotic industry can solve these challenges. Greater access and prioritizing education are the key,” Williams noted.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

What Makes for a ‘Cheap’ Flatbed Printer?
July 30, 2021
On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the Read more
The Technical Aspects of In-Circuit Test Fixtures
July 30, 2021
Critical in-circuit test fixtures, or ICT fixtures, are no strangers to On Deck with Circuit Check. This show isn’t their first mention, but, for this episode, ICT fixtures got a more in-depth look for a better Read more
Strategic Accounts—A Role for Everyone
July 30, 2021
Service Logic’s Elizabeth Barber, Operations & Communications Manager, and Sarah Craver, Accounting Assistant, spoke with host Hilary Kennedy on the importance of everyone’s role in running Read more