How to Offer Effective Probiotic Industry Education


Industries that involve scientific topics have barriers associated with relevant information – in both accessing it and understanding it. These challenges to education, however, can be overcome with the right path. That’s true for the probiotic industry, as healthcare and food and beverage professionals try to make the right decisions based on accurate data.

Discussing the probiotic industry educational environment, Digestible host Daniel Litwin spoke with an expert in the field, Steve Williams, Director of Innovation and Education at Deerland. He has a long tenure in the bio-education space, spent years in R&D, and now leads education efforts for the company.

“Education has always been a challenge in probiotics, although those have shifted and changed. Two decades ago, education was basic and about awareness. Now, it’s a much more crowded space, which has different challenges,” Williams said.

Tangential industries that need scientific information on probiotics and enzymes face three core obstacles, according to Williams. “First, it’s finding relevant information that isn’t marketing hype. Second, if you find these good sources, they aren’t always accessible to the public or free. Third, if you access the research, you then have to interpret it.”

These hurdles aren’t small. The probiotic field has lots of marketing-geared content, so it makes it harder to distinguish. The actual scientific information is rarely written in layman’s terms, which means it’s hard to consume for those outside that world.

“The probiotic industry can solve these challenges. Greater access and prioritizing education are the key,” Williams noted.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

Read More
NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

Read More
California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

Read More