Skip to content
MarketScale
‹ Back to IndustriesHealthcare

An App Could Change How Obesity is Assessed

The idea that something still widely used in the medical world is outdated is an unnerving thought. However, such is the case with the Body Mass Index (BMI), although this appears to be coming to an end. After more than a decade of research, Richard Barnes, CEO of Malvern, England-based Select Research and partners…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

The idea that something still widely used in the medical world is outdated is an unnerving thought. However, such is the case with the Body Mass Index (BMI), although this appears to be coming to an end.

After more than a decade of research, Richard Barnes, CEO of Malvern, England-based Select Research and partners at the Mayo Clinic in the U.S. have unveiled an antidote to the 1830s measurement tool that is BMI.

Mayo Clinic Research Associate Dr. Jose Medina-Inojosa, M.D. and Barnes believe Body Volume Index (BVI) is a much better determinant of whether someone is at risk for cardiovascular diseases and diabetes.

“[BMI] is not the complete picture and it’s designed for population statistics. So, for it to be used for an individual assessment of risk is, I believe, inappropriate,” Barnes said. “Yet, to be fair, there hasn’t been anything else available until now.”

What Barnes is calling Body Volume Indicator takes an individual person’s body and measures weight in seven segments as opposed to simply height and weight. This should better determine how at-risk an individual is, giving doctors a clearer course of action and potentially saving clients money on premiums.

The progression of personal technology has been critical to this innovation. Users have photos taken of themselves on a smart device and the software analyzes the images. People have become much more comfortable with this as technology has become a larger part of daily life in the past 10 years, according to Barnes.

“I can’t stress strongly enough the smartphone has allowed us to deliver that in a way we weren’t able to before,” Barnes said. “BMI is just height and weight and that simplicity always meant people had an excuse not to migrate to something else.”

Dr. Medina said the development will help hospitals integrate data on specific patients to the electronic health record system and support the growing field of telemedicine.

“I’m very hopeful this will ease the workload and help the actual face-to-face interactions between the practitioner and the patient,” he said.

The BVI app is currently available in the app store on Android and iOS to provide a demonstration. In the coming months the goal is that a number can be associated with pictures to appropriately assess risk.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Healthcare AI governance, data quality, and interoperability top industry agenda in mid-2026

Healthcare AI governance, data quality, and interoperability top industry agenda in mid-2026

The article discusses the challenges faced by healthcare IT leaders in terms of AI governance, data quality, and interoperability by mid-2026. A significant effort is being made to address data readiness challenges and to enhance health data exchange through a $1.3 million federal initiative. These topics are at the forefront of the industry's agenda to improve healthcare infrastructure and outcomes.

  • 01AI governance gaps are challenging healthcare IT leaders.
  • 02Data readiness is a critical concern in healthcare.
  • 03Federal funding is supporting health data exchange initiatives.

Jul 2, 2026

Healthcare Supply Chain Has a Board-Level Governance Problem.

Healthcare Supply Chain Has a Board-Level Governance Problem.

Healthcare providers recognize supply chain as a top financial lever, yet boards review it less than quarterly, creating a structural governance gap. This misalignment is driving 71% of organizations to replace or upgrade major supply chain applications within 24 months, with demand shifting toward integrated platforms that deliver board-level reporting and measurable ROI.

  • 0183% of healthcare supply chain professionals report board-level review occurs less than quarterly despite 90% ranking supply chain as a top-three financial lever
  • 0271% of health systems plan to replace or upgrade major supply chain applications in the next 24 months, driven by fragmented architectures and weak integration rather than platform failure
  • 03Healthcare supply chain management market projected to grow from $3.94 billion in 2026 to $6.52 billion by 2031, driven by modernization replacing legacy systems under margin pressure

Jun 29, 2026

How Do You Work Around Hospital Operations?

How Do You Work Around Hospital Operations?

The article discusses the unique challenges of conducting restoration or renovation work in hospitals without disrupting their essential operations. This requires meticulous planning and execution to ensure that patient care and facility access remain uninterrupted. The primary goal of such projects is to maintain hospital functionality while completing the necessary work.

  • 01Hospitals must maintain operations during renovations.
  • 02Patient care and staff access are top priorities.
  • 03Projects require extensive planning to minimize disruption.

Jun 26, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub