RevSpring Uses Data, Automation and Empathy to Improve the Patient Financial Journey – Better Outcomes for Patients, Less Burden for Providers

Healthcare providers are under increasing pressure to meet consumer expectations without adding an administrative burden. According to a survey conducted by The Harris Poll in June 2024, 18% of the 2,092 American adults who were surveyed had received an unexpected medical bill of $1,000 or more in the past year, and 50% said they would not or weren’t sure they could pay it. Moreover, 10% said they would delay or avoid essentials such as food or rent as a result. This financial uncertainty remains a leading reason patients delay or avoid care, underscoring the urgency of enhancing the patient financial journey to safeguard outcomes and revenue.

What strategies can help health systems deliver a personalized patient experience while reducing operational complexity?

On Highway to Health, host David Kemp speaks to Nicole Rogas, the President of RevSpring, about how the company is transforming the patient financial journey using data, automation, and empathy. Rogas shares how RevSpring is evolving far beyond its print roots, using analytics and adaptive technology to make financial engagement more personalized and accessible for patients, while easing the workload for providers.

Key Highlights from the Episode:

• Personalized Communication at Scale: RevSpring’s Engage IQ™ platform uses behavioral data, financial analytics, and communication preferences to tailor how and when patients are engaged via text, email, print, or voice.

• The Biggest Social Determinant: Rogas emphasizes that financial access is one of the most overlooked social determinants of health. When patients cannot understand or afford their care, it disrupts treatment adherence and outcomes.

• Empathy and Innovation in Leadership: Rogas reflects on her journey from Experian to Simpler and now RevSpring, underscoring how authentic leadership and mission-driven teams create the conditions for lasting transformation.

Nicole Rogas is a veteran healthcare technology executive with over two decades of leadership experience spanning revenue cycle management, healthcare operations, and patient engagement. She spent 19 years at Experian Health, rising from sales roles to Chief Commercial Officer, where she led national growth strategies, client success, and post-acquisition integrations. Now President of RevSpring, she continues to drive innovation in patient financial engagement by leveraging data, technology, and a people-first leadership philosophy.

Article written by MarketScale.