Structured Reviews: Great for Elevating Content Quality in Organizational Communication

March 21, 2024
Sonia Gossai

 

Digital content is proliferating at an unprecedented rate, and the conversation around content quality has taken center stage. For organizations, particularly those in the life sciences sector, ensuring high-quality content is not just a matter of brand reputation but also of regulatory compliance and effective communication. With the increasing reliance on digital platforms, the stakes for maintaining high content quality have never been higher, making it a critical focus area for both content creators and reviewers.

What does “content quality” truly mean in the context of organizational communication, and how can standards be effectively set and maintained?

The latest episode of Amend & Progress, a podcast by Vodori delves into the nuances of the material review process. Hosted by Annalise Ludtke, with guest Anne Swearingen, the CEO of 6 Tangerines Consulting, the episode explores the multifaceted nature of content quality, from the importance of accuracy and adherence to brand standards to the complexities introduced by digital content creation. The conversation sheds light on:

  • The evolving definition of content quality in a digital era
  • The role of the material review process in maintaining content standards
  • Strategies for setting and communicating quality standards within organizations

Anne Swearingen brings to the discussion a wealth of experience in consulting, with a particular focus on content strategy and review processes in the life sciences industry. Her insights are grounded in her extensive background in marketing and regulatory compliance, making her a valuable voice on the subject.

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