The Wave of Technology Startups is Driving Innovation, Which is Revolutionizing Healthcare

 

The healthcare industry is undergoing a notable transformation that’s being driven by technology startups. These emerging companies are currently reshaping how healthcare is delivered, accessed, and experienced. Amid this evolution, Reciprocity Health, headed by its CEO Matt Swanson, stands out for its innovative approach. Today, healthcare technology startups are not just a trend but a necessity, and they are geared to address the growing demands of an aging population and the increasing burden of chronic diseases.

How are technology startups like Reciprocity Health redefining the healthcare landscape? What makes their approach unique and effective in addressing the complex challenges of modern healthcare?

On the latest segment of “Healthcare Rethink,” host Brian Urban explores the world of healthcare technology startups with special guest Matt Swanson of Reciprocity Health. The two explored how these startups are transforming the healthcare industry, Reciprocity Health’s unique approach, and Swanson’s journey and insights in the sector.

During their conversation, Urban and Swanson also discussed:

  • The evolution of healthcare technology startups and their growing impact on the industry.
  • The unique approach of Reciprocity Health in addressing healthcare challenges through innovation.
  • Matt Swanson’s personal journey and experiences, shaping his vision for Reciprocity Health.

Matt Swanson is the CEO of Reciprocity Health. He has an extensive background in healthcare and technology and is also an adjunct professor at Alfred Lerner College of Business and Economics at University of Delaware. Swanson’s journey is marked by a series of innovative endeavors, from involvement in inner-city education projects to pioneering work in healthcare technology. His experiences have equipped him with a perspective towards innovation in the healthcare sector.

Article by Alexandra Simon.

Recent Episodes

Hospitals today are juggling tighter budgets, shifting regulations, and increasingly savvy patients—all while trying to keep financial operations running smoothly. That pressure has made the revenue cycle a powerful lever for innovation. The spread of artificial intelligence (AI) and automation is no longer experimental; it’s reshaping how health systems manage billing, reimbursement, and patient engagement….

Hospitals today are fighting a two-front battle — one against increasingly sophisticated payers armed with automation and AI, and another to meet patients’ rising expectations for clarity and convenience. A recent joint study by Knowtion Health and the Healthcare Financial Management Association found that nearly one in two revenue cycle executives now identify payer denials…

Healthcare is evolving faster than ever—from the surge of AI-driven automation to rising patient expectations for seamless, consumer-style care. Amid this transformation, leaders face the challenge of keeping technology human. According to Deloitte’s 2025 Global Health Care Outlook, seven in ten C-suite healthcare executives across five countries say improving operational efficiency and productivity is a…