Skip to content
MarketScale
‹ Back to IndustriesHealthcare

The Health Equity Landscape for 2023. Part 1 of 2.

In a society striving for the best healthcare, any mission that doesn’t consider all people receiving care is likely to fail. Today, the healthcare community recognizes the growing need to track social determinants of health through improved data methods to understand the challenges better and improve health equity outcomes. How can healthcare innovation, technology, or…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

In a society striving for the best healthcare, any mission that doesn’t consider all people receiving care is likely to fail. Today, the healthcare community recognizes the growing need to track social determinants of health through improved data methods to understand the challenges better and improve health equity outcomes. How can healthcare innovation, technology, or new care models be addressed without recognizing these solutions must be constructed and delivered on a foundation of equity?

Health equity is the central theme of the debut episode of Verizon Healthcare’s new podcast series focused on connected healthcare. Lea Sims, Verizon’s marketing strategy lead for healthcare, hosts this in-depth discussion of the health equity landscape in 2023. Two thought leaders and innovators in the healthcare space. Robin Goldsmith, Health Innovation Principal at Verizon Business, and Abner Mason, Founder & CEO at SameSky Health, joined Sims for a two-part discussion.

On the first episode of this two-part conversation, Sims, Goldsmith, and Mason discussed the following:

  • Bridging the health equity gap for people impacted by the social determents of health and underserved communities.
  • The current landscape of health equity in 2023
  • Learnings from the pandemic that brought renewed focus on health equity.
  • Breaking down the assumptions behind assumed needs vs. actual needs for people of color and other health equity patient populations.

“We need the data, and we need to come at this from the perspective of being willing to listen to the data and check our assumptions because that’s the only way we’re going to start to make progress here,” Mason said.

Sims, Goldsmith, and Mason’s conversation will continue with part 2 of Verizon Healthcare’s connected healthcare podcast.

Abner Mason is a Harvard University graduate and leader in the drive for health equity. Mason’s dedication to creating a more just, equitable, and effective healthcare system led him to found SameSky Health. He leads a team of diverse professionals who strive every day to improve outcomes and lower costs on behalf of health plans. SameSky Health is a post-Series B venture-backed company with leading investors, including 7wire ventures, Tufts Health Plan, Magnetic Ventures, Salesforce Ventures, and DaVita Venture Group.

Robin Goldsmith is a data-driven sales leader leveraging best-in-class technology and innovation to address healthcare’s most challenging problems and focused on Innovation and strategy with Verizon’s top Enterprise Healthcare clients around connected hospital, virtual care, patient experience, digital front door patient experience, and health information security. He works to co-create business use cases with healthcare stakeholders to address clinical and operational challenges and provide end-to-end solutions to meet their needs.

Lea Sims is a marketing, messaging, and thought leadership strategist with 30+ years’ experience as a communicator, writer, and content developer helping nonprofit healthcare associations and enterprise organizations tell their stories–synthesizing industry voice with organizational narrative, enabling product and sales organizations to make meaningful connections to industry stakeholders, and forging strategic partnerships with influencer groups in key market spaces. Supporting Verizon’s growing healthcare practice as an industry subject matter expert, thought leader, and marketing strategist is her primary focus–everything from product strategy to market narrative to innovation partnerships that advance the digital evolution of care delivery.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

The global structural health monitoring (SHM) market is projected to surpass $8.6 billion by 2035. This growth is fueled by the integration of AI analytics, wireless sensor technologies, and the necessity to address aging infrastructure. The expansion reflects a widespread adoption of these technologies in various sectors.

  • 01The SHM market is expected to exceed $8.6 billion by 2035.
  • 02Advancements in AI-powered analytics and wireless sensors are key drivers of market growth.
  • 03Aging infrastructure is creating a demand for enhanced structural health monitoring solutions.

Jul 24, 2026

NIH is harmonizing 12 petabytes of biomedical data to power the next wave of health AI

NIH is harmonizing 12 petabytes of biomedical data to power the next wave of health AI

The NIH is undertaking a cross-agency initiative to standardize 70 years of biomedical data, totaling 12 petabytes, to enhance health AI capabilities. This effort aims to establish a robust foundation for enterprise health IT leaders to deploy AI technologies effectively. By harmonizing this vast amount of data, the NIH is paving the way for significant advancements in health AI research and applications.

  • 01The NIH is standardizing 12 petabytes of biomedical data to advance health AI.
  • 02This initiative aims to create a robust foundation for AI deployment in healthcare.
  • 03Harmonizing historical biomedical data is critical for future health AI research.

Jul 24, 2026

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

The Office of the National Coordinator for Health Information Technology (ONC) has announced universal adoption of Electronic Health Records (EHR) across U.S. healthcare. Additionally, the Trusted Exchange Framework and Common Agreement (TEFCA) has facilitated the exchange of one billion health records. These milestones emphasize the significant progress in digital health record interoperability in the United States.

  • 01Universal adoption of Electronic Health Records (EHR) has been achieved across the U.S. healthcare system.
  • 02TEFCA has successfully facilitated the exchange of one billion health records.
  • 03These developments mark significant progress in the interoperability of digital health records.

Jul 23, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512