Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Transparency and Access for Healthcare Consumers

Transparency in healthcare is vital to help avoid or reduce the varying disparities that exist and continue to burden the overall medical field in this country. Technology in healthcare is growing and has mitigated some of these disparities, even helping close some of the gaps that have been magnified. But there is still more progress…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from Highway to Health on MarketScale.

Share

Transparency in healthcare is vital to help avoid or reduce the varying disparities that exist and continue to burden the overall medical field in this country. Technology in healthcare is growing and has mitigated some of these disparities, even helping close some of the gaps that have been magnified. But there is still more progress to be made and seen as access remains a top concern.

What kinds of technological advances can help improve healthcare access?

Discussing this subject on the newest episode of Highway to Health, host David Kemp interviewed Paul Ketchel, CEO and Co-Founder of MDSave, a platform that helps healthcare consumers compare and weigh medical costs and prices. The two talked about the state of healthcare today, what areas need improvement, and how his company offers resolutions to some of the issues facing the healthcare industry.

Kemp and Ketchel further explored the topic and talked about …

  1. Ketchel’s background and building a healthcare platform
  2. Ways in which technology is a problem solver
  3. Why and where healthcare technology falls behind in creating access

Ketchel detailed how innovative ideas drive change and how it’s benefitted his own, and naturally his company.

“For me innovation is, you know, using the newest technological advances and tools to solve what has traditionally been very large, difficult problems, or problems we haven’t been able to solve in the past. And fortunately, for companies like mine and maybe unfortunately for the rest of the world, healthcare is full of those problems, and I always tell folks I feel like one thing that’s been disappointing from the view of an innovator is that we’ve not really applied that technology to a lot of areas in healthcare yet,” he said.

He continued, “Things are getting better and we’re trying, but you know I think it’s safe to say we’re probably 20 solid years behind other sectors,” said Ketchel.

Paul Ketchel is the CEO and Co-Founder of MDSave, Inc., which he helped found in 2012. Before co-founding the company, he was the COO of Diagnostix Network Alliance, LLC for two years and had other roles in government relations and business development. Ketchel is an alumnus of University of Tennessee-Knoxville where here he received a degree in political science.

Highway to Health

Part of this channel

Highway to Health

Healthcare innovation conversations for executives and technology buyers.

Visit the channel

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

CMS centralizes AI and interoperability under a new Office of Health Technology and Products

CMS centralizes AI and interoperability under a new Office of Health Technology and Products

The Centers for Medicare & Medicaid Services (CMS) has established the Office of Health Technology and Products to integrate AI, interoperability, and digital strategies. This new office aims to enhance efficiency across Medicare, Medicaid, and CHIP programs. By centralizing these efforts, CMS seeks to improve healthcare delivery and outcomes.

  • 01The CMS has launched a new office focusing on AI and interoperability.
  • 02The Office of Health Technology and Products will support Medicare, Medicaid, and CHIP programs.
  • 03Centralizing digital strategies aims to improve healthcare delivery and outcomes.

Aug 1, 2026

CMS centralizes health tech authority in new office covering AI, interoperability, and claims modernization

CMS centralizes health tech authority in new office covering AI, interoperability, and claims modernization

The Centers for Medicare & Medicaid Services (CMS) has established a new Office of Health Technology and Products. This office assumes over 90 responsibilities to lead federal health IT strategy, focusing on areas like AI, interoperability, and claims modernization.

  • 01CMS's new office centralizes health tech authority, focusing on AI and interoperability.
  • 02The office takes on over 90 responsibilities to modernize claims processes.
  • 03CMS aims to lead federal health IT strategy with its new dedicated office.

Aug 1, 2026

Rebuilding Medicine Around Presence: The Future of Physician House Calls with Dr. Yevhen Pavelko, Founder of Inviah Health

Dr. Yevhen Pavelko, founder of Inviah Health, is advocating for the resurgence of physician house calls. He believes that personal interaction can significantly improve patient care and satisfaction. Inviah Health aims to modernize this traditional approach by integrating advanced medical technology.

  • 01Dr. Yevhen Pavelko supports the revival of physician house calls to improve patient care.
  • 02Inviah Health focuses on integrating advanced technology with traditional house call practices.
  • 03Personal interaction between doctors and patients can enhance care and satisfaction.

Jul 31, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512