Skip to content
MarketScale
‹ Back to IndustriesHealthcare

With Lower Health Insurance Premiums on the Horizon, How Will Insurance Providers Address Increasing Costs?

The Congressional Business Office released a proposal to reduce health insurance premium costs. Clearsurance.com’s health insurance expert, Melanie Musson, examines potential causes and solutions for increasing insurance premiums. As open enrollment season approaches or has already begun in many places, some policyholders face the shock of drastically rising health insurance premiums. No-deductible health plans…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

The Congressional Business Office released a proposal to reduce health insurance premium costs. Clearsurance.com’s health insurance expert, Melanie Musson, examines potential causes and solutions for increasing insurance premiums. As open enrollment season approaches or has already begun in many places, some policyholders face the shock of drastically rising health insurance premiums. No-deductible health plans are almost expected to be expensive, but even high-deductible plans are too costly for some consumers.

The Congressional Budget Office Suggests Causes for High Insurance Premiums

The Congressional Budget Office (CBO) recently published a proposal for commercial health insurance providers in an effort to reduce insurance premiums for policyholders. The CBO is attempting to address this issue, but some disagree with the basis of some of their proposals. For example, the CBO puts much of the responsibility for higher insurance provider costs on increasingly expensive hospital and physician services.

The American Hospital Association Argues They are Not Primary Contributors Toward High Premiums

But the American Hospital Association (AHA) argues that over the past decade, hospital price growth has increased at less than half the rate of insurance premium price growth. The AHA blames higher insurance premiums on saturated markets, among other things. The CBO also attributes rising insurance premiums to market power, as well as consumers’ and employers’ lack of sensitivity to prices.

Insurance Providers Know the Cause of Higher Premiums and Should Work Toward Lowering Costs

No one understands insurance provider business costs and premium costs better than the insurance providers. And no matter how justifiable premium increases are, the current rate of increase is unsustainable. Insurance providers will lose customers and capital when consumers can no longer afford premiums. Even if hospitals argue they’re not impacting insurance provider costs, there’s no doubt that lower hospital costs would enable insurance providers to lower premiums. The disparity between what Medicare and Medicaid pay for hospital and physician services and what commercial insurers pay is significant. For example, in some states, insurance providers pay double what Medicare pays for certain services.

So, insurance providers should work with hospitals to negotiate better and more fair rates. They should also work with politicians and Medicare service providers to push for increased funding so government-sponsored health insurance will pay a competitive rate for hospitals and physicians. Across the globe, countries have health insurance structures that differ from the U.S. While a complete overhaul of the system isn’t feasible, insurance providers would be wise to study efficient systems in other countries to implement some of their practices.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

July partnerships show hospitals aligning without ownership change

July partnerships show hospitals aligning without ownership change

A July McDermott Will & Schulte analysis and four July partnership announcements tracked by Becker’s Hospital Review point to affiliation models that stop short of mergers. St. Christopher’s signed a nonbinding letter of intent with Nemours, Jefferson and Temple; Palomar UC San Diego Health began operating July 1 under a joint powers authority. Several announcements explicitly rule out ownership change, shifting the work to contracts covering governance and other terms.

  • 01In an alliance, the contract does the integrating that an org chart does in a merger: McDermott Will & Schulte says governance design, exclusivity, antitrust review, community commitments and exit rights all have to be settled before signing.
  • 02Purchasing is now explicitly on the table in at least one no-ownership deal, the St. Peter's Health and Billings Clinic-Logan Health talks in Montana, which means shared supply contracts can arrive without a change of control.

Sep 19, 2026

Eye telemedicine hits limits without home retinal imaging

Eye telemedicine hits limits without home retinal imaging

An Ophthalmology Times commentary by T.Y. Alvin Liu, Ferdinand Hui and Phillip Phan sorts eye patients into three telemedicine tiers by clinical need. Patients needing regular OCT scans benefit less unless a home device can send the image. Video tools already sit inside Epic and Cerner; the deciding purchase for retina clinics is the imaging device in the patient's living room.

  • 01The dividing line for eye telemedicine is imaging, not video: patients who need regular OCT scans benefit less from remote visits unless a device at home can send the scan, so a video license alone shifts few of those encounters.
  • 02The provider-side requirement, a HIPAA-compliant secured video platform, was already built into Epic and Cerner by 2020; the patient-side requirements (1.5 MB up and down bandwidth, a quiet private room, comfort with the technology) sit outside the health system's control and are the ones worth screening for at scheduling.
  • 03Self-administered home color fundus photography for tracking non-proliferative diabetic retinopathy was named as the nearer route into retina telemedicine; home OCT for wet AMD is the harder gate and the device to watch.

Sep 19, 2026

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Wolters Kluwer Health argues value-based care software is judged on whether customers hit incentive thresholds and avoid penalties. A Fierce Healthcare-reported survey it cites puts value-based care at a quarter or more of revenue for 30% of organizations. The analysis is a vendor publication that ends by pitching its own UpToDate Connect API.

  • 01The sharper question for any population health or care coordination platform is whether it changes what a clinician does at the moment of decision, or only reports afterward what happened. Wolters Kluwer's reading of the evidence is that many platforms still struggle with the first.
  • 02Vendors selling into value-based contracts now face a build-or-license decision on clinical content, because Wolters Kluwer names current, trusted content, consistent clinician adoption across sites, and a traceable link from guidance to quality metrics as the three hard problems.

Sep 18, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512