Krow Knows Hospitality
In today’s rapidly evolving market, the tension between maintaining brand identity and embracing innovation poses significant challenges, especially in industries rooted in tradition and community, such as craft coffee. This delicate balance is crucial as businesses navigate labor challenges, supply chain issues, and the relentless pressure of rent and operational costs. The stakes are…
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Articles Hospitality
Cutting Through the Digital Clutter: Fooji’s Magic with Brent Carney
In a world where digital noise is louder than ever, AJ Krow of “Krow Knows” sits down with Brent Carney, client partner at Fooji, to explore the evolving landscape of customer engagement. In this enlightening episode, they delve into the shifting paradigms of brand interaction, moving beyond the bombardment of social media ads to the…
Articles Hospitality
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but…
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Why Does Benchmark’s Work Matter, and What’s it Like Being Part of it
Working behind the scenes of pharmaceutical manufacturing may not always be visible to patients, but it is foundational to every breakthrough therapy that reaches them. At Benchmark Products, the work matters because it supports the precision, efficiency, and reliability life sciences companies need to turn complex science into scalable, life-saving treatments. Being part of…
What Data-Driven Assumptions Do Clients Need to Rethink
Too often, organizations treat consumables as a simple unit-cost line item, overlooking how material selection directly affects efficiency, equipment longevity, and environmental monitoring outcomes. When clients rethink this assumption through a data-driven lens—especially in cleaning and disinfection—they uncover returns in reduced waste, improved EM performance, and the ability to run more effective campaigns throughout the…
Wiping or Mopping: What Would You Demo and Why
For decades, cleanroom wiping practices have borrowed heavily from the semiconductor industry, but the quarter-fold method and its standard polyester substrate are increasingly showing their age. Today’s environments demand more durable, higher-performance materials that last longer, reduce waste, and deliver more consistent results. For Benchmark Products, the real demo isn’t just wiping or mopping—it’s…
What’s the One Mistake You Correct Most Often in Cleaning or Disinfecting
In cleaning and disinfecting, the most common mistake isn’t doing too little—it’s doing too much with the wrong product. Facilities often default to highly aggressive disinfectants like sporicides in a “spray and pray” mindset, overlooking how overuse can quietly degrade equipment, damage surfaces, and even shorten a facility’s operational lifespan. Smart disinfection is about…
