The Baby Boomers: Unique and Loyal Travelers

Baby Boomers are a unique generation for more than a few reasons, but their travel trends in particular stand out from younger generations. For a start, they are far less likely to travel internationally on vacation, but at the domestic destinations they do select, they spend much more. Analysts attribute this trend to boomers’ tendency to travel to see family, with a special focus on seeing grandchildren.[1] There are clear distinctions between the travel habits of boomers and younger Americans, but how different are they, really?

The spending gap between boomers and other generations is wide, at least $1,000 more on average. Further, close to 50% of boomers spend an annual $3,000 on travel. A part of this higher spending may be boomers’ tendency to stay in 3 and 4-star hotels over alternatives like AirBnB, hostels, and couch-hopping, which younger travelers take advantage of. Boomers travel less in general as well, and to locations they’ve already visited or are home to family, making their spending more confident than younger travelers wary of overspending in the wrong place.

One of the most intriguing differences in boomers is their increased likelihood to enroll in loyalty programs, with analysts noting that boomers more than likely belong to at least two frequent flyer or hotel loyalty programs. The consistent locations and methods of their travel make these programs more predictable and therefore attractive to the slightly older group, and higher spending creates more loyalty points that incentivize more spending. The travel trends that make boomers unique are completely logical, and now the question becomes how younger generations’ travel habits will develop. Will we see a similar drift towards convenience and quality? Or will the cost-saving priorities of Generation X and Millenials keep steady?


Follow us on social media for the latest updates in B2B!



panasonic pt-rq18 laser projectors
Rentex Welcomes the Powerful Panasonic PT-RQ18 Laser Projectors!
June 23, 2024

More Panasonic PT-RQ18 laser projectors with cages have just arrived at Rentex. As the exclusive subrental provider of the RQ18, Rentex offers this state-of-the-art projector, known for its 16,000 lumens at 208v and 15,000 lumens at 110v. The PT-RQ18 is the smallest and lightest 16,000 lm 3-Chip DLP™ 4K projector in its class, delivering unparalleled…

Read More
DMX Controllers
Rentex Unveils Jands DMX Controllers and Cases for Rental!
June 23, 2024

Rentex has just added the cutting-edge Jands DMX controllers and sturdy cases to their rental lineup. These high-performance controllers deliver precise lighting control, perfect for making any event unforgettable. The durable cases ensure your gear stays protected, ready to perform wherever your gig takes you. Rentex continues to provide top-tier AV equipment for all professional…

Read More
panasonic th-55eq2 4k monitors
Panasonic TH-55EQ2 4K Monitor Gets the Royal Treatment!
June 22, 2024

One of the Panasonic TH-55EQ2 4K monitors is currently undergoing a meticulous quality check at Rentex. This 55″ professional display features 4K Ultra HD resolution, ensuring stunning image clarity and color accuracy. The Rentex team ensures the monitor meets all performance standards and is in perfect condition for its next rental. This process underscores Rentex’s…

Read More
panasonic uc4000 4k eng camera
Panasonic UC4000 4K ENG Camera: QC, Process, and Storage
June 22, 2024

The Rentex team is conducting a thorough quality check on the Panasonic UC4000 4K ENG Camera, ensuring it meets our high standards. This comprehensive process includes checking for any necessary repairs and optimizing the camera’s performance. Once maintenance is complete, the camera will be meticulously stored, ready for its next rental. Rentex’s commitment to quality…

Read More