Skip to content
MarketScale
Demo
‹ Back to IndustriesFood & Beverage

Will Robotic Baristas Be the New Normal?

 Restaurants have integrated digital elements for several years now. Between interactive ordering kiosks or delivery service apps, the ordering and dining experience has become continually less personal. The kitchen has always been technologically advanced, and now customers are getting a firsthand look. Futurist and LinkedIn Top Voice on Tech Cathy Hackl shared this video…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
Will Robotic Baristas Be the New Normal?

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Request an invite

Restaurants have integrated digital elements for several years now. Between interactive ordering kiosks or delivery service apps, the ordering and dining experience has become continually less personal.

The kitchen has always been technologically advanced, and now customers are getting a firsthand look. Futurist and LinkedIn Top Voice on Tech Cathy Hackl shared this video explaining how people at Cafe X in San Francisco, California can receive a robot-made cup of coffee today.

Customers can order their drinks on the Cafe X app on their smartphone or do so in-store on a digital touchscreen. According to Hackl, the robotic barista serves close to 300 cups of coffee each day and Cafe X has since expanded to several more locations across California. The coffee shop opened in January 2017.

You can see Hackl’s full commentary on the experience here.

For the latest hospitality news, head to our industry page! You can also follow us on Twitter @HospitalityMKSL. Be sure to join the conversation in our Market Leaders LinkedIn group here!

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Recent M&A activity in the food industry emphasizes expanding production capabilities by acquiring plant capacity. Companies are focusing on increasing their production lines and sites to enhance fulfillment speed. This trend highlights the importance of scalable operations in the competitive food sector.

  • 01Food industry M&A is prioritizing the acquisition of plant capacity to boost production capabilities.
  • 02Companies are expanding their production lines and sites for faster fulfillment.
  • 03Scaling operations is becoming crucial for competitiveness in the food sector.

Aug 28, 2026

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s Changeover Assist aims to reduce changeover waste and downtime in food plants by integrating digital solutions. This tool helps in optimizing operations while working within tight budget constraints. It highlights the importance of digitalizing plant operations with technologies like WMS, monitoring, and MES.

  • 01GEA's Changeover Assist addresses downtime and waste during changeovers.
  • 02The tool supports the use of WMS, monitoring, and edge-to-cloud MES solutions.
  • 03Digital transformation in food plants is critical for optimizing operations under budget constraints.

Aug 28, 2026

Panda Express and SoCalGas are setting a new standard for kitchen changeovers

Panda Express and SoCalGas are setting a new standard for kitchen changeovers

Panda Express and SoCalGas are collaborating on kitchen changeovers, incorporating menu reformulations and equipment testing. This initiative aims to create a disciplined, data-driven approach to improve foodservice operations. The changes also include offering used-oil rebates as part of the strategy.

  • 01Menu reformulations and equipment testing are part of the collaborative kitchen changeovers by Panda Express and SoCalGas.
  • 02A data-driven approach is being used to enhance foodservice operations.
  • 03Used-oil rebates are being offered as part of the changeover strategy.

Aug 27, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512