Skip to content
Demo
‹ Back to IndustriesFood & Beverage

Will Robotic Baristas Be the New Normal?

 Restaurants have integrated digital elements for several years now. Between interactive ordering kiosks or delivery service apps, the ordering and dining experience has become continually less personal. The kitchen has always been technologically advanced, and now customers are getting a firsthand look. Futurist and LinkedIn Top Voice on Tech Cathy Hackl shared this video…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share
Will Robotic Baristas Be the New Normal?

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Restaurants have integrated digital elements for several years now. Between interactive ordering kiosks or delivery service apps, the ordering and dining experience has become continually less personal.

The kitchen has always been technologically advanced, and now customers are getting a firsthand look. Futurist and LinkedIn Top Voice on Tech Cathy Hackl shared this video explaining how people at Cafe X in San Francisco, California can receive a robot-made cup of coffee today.

Customers can order their drinks on the Cafe X app on their smartphone or do so in-store on a digital touchscreen. According to Hackl, the robotic barista serves close to 300 cups of coffee each day and Cafe X has since expanded to several more locations across California. The coffee shop opened in January 2017.

You can see Hackl’s full commentary on the experience here.

For the latest hospitality news, head to our industry page! You can also follow us on Twitter @HospitalityMKSL. Be sure to join the conversation in our Market Leaders LinkedIn group here!

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Two of six shortlisted Slovenian private-label food makers changed owners in 2026

Two of six shortlisted Slovenian private-label food makers changed owners in 2026

A buyer guide shortlists six Slovenian private-label food makers, from Incom Leone ice cream to plant-based specialist Organa, without claiming they control the country's output. In 2026 AGRANA bought Fruit Emba and Atlantic Grupa bought Osem, so supplier files need updating.

  • 01AGRANA completed its Fruit Emba deal on April 23, 2026 and Atlantic Grupa completed its Osem deal on August 31, 2026, so supplier records for those two plants may need new ownership details.
  • 02Register income figures for these firms are company-wide. Incom's €189.49m includes its own Leone brand, so it says nothing about how much private-label capacity is actually free.

Nov 4, 2026

GLP-1 shoppers push frozen meal tray choices to the start of development

GLP-1 shoppers push frozen meal tray choices to the start of development

GLP-1 users want smaller, protein-dense frozen meals, and that demand is pushing frozen processors and tray suppliers to make packaging decisions earlier. The tray is becoming part of the recipe. Speed to market increasingly depends on whether a tray runs on existing sealing lines and holds up from freezer to microwave.

  • 01In a portion-controlled frozen entrée, tray choice belongs in the same development meeting as the recipe, because a tray that needs retooling or warps on reheat delays the SKU.

Nov 4, 2026

Rice startup NIVERA says its edible coating nearly triples produce shelf life

Rice startup NIVERA says its edible coating nearly triples produce shelf life

NIVERA, a startup that grew out of doctoral research at Rice University, has developed a thin, edible coating that nearly triples produce shelf life in its own testing. It is starting with avocados and berries. Daniel Preston's mechanical engineering lab at Rice contributed expertise in spray-coating applications and in translating laboratory discoveries into practical technologies.

  • 01NIVERA's edible coating nearly tripled shelf life for certain fruits and vegetables in the company's own testing, and avocados and berries are first in line.
  • 02Earlier Rice research produced an egg-based coating that doubled the shelf life of avocados and bananas. NIVERA, a startup built on Rice doctoral work, says its coating of proteins and fibers can nearly triple the shelf life of certain produce, based on the company's own testing.
  • 03The useful question for a shipper or retailer is how many extra days the coating adds under that buyer’s own temperatures, packaging and transit times, because Rice News did not describe the startup test conditions.

Nov 2, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512