Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages

 

Facing critical staffing shortages, over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed.

In response to similar challenges, the Mountain View Hospitality Academy in Fort Davis is launching an innovative training program in early 2024 aimed at equipping locals, especially high school students and adults, with skills for the hotel and restaurant industry. This initiative, supported by Mobile Comunidad and in partnership with Cornell University, offers affordable, accredited training and internships, addressing the staffing needs in the region’s burgeoning tourism sector.

Until the staffing shortages decrease, how can the hospitality industry navigate these ongoing labor challenges while ensuring a positive and memorable guest experience?

Calvin Stovall, a Hospitality Historian & Keynote Speaker, and CEO of ICONIC Presentations LLC, recommends strategically using technology to supplement staffing shortages and enhance guest satisfaction.

“Anything technology related, anything you can do to streamline operations or anything that you can do even from an entertainment standpoint to make that experience more memorable is going to, of course, affect in a positive way customers’ guest satisfaction,” Stovall said.

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More