Empowering Women to Pursue Hospitality Leadership Roles

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

 

Women have long been part of the hospitality world, and their role and leadership are critical to the industry. In honor of International Women’s Month, Say Yes To Travel brings listeners to the story of Dolores Lopez Lira and her daughter Samantha Frachey. Lopez Lira is the founder and owner of Lomas Travel and El Dorado Resorts, while Frachey is the director of the hotel division.

Lopez Lira spent many decades working for a hospitality brand before she and her husband started their own. They began in destination management, then transportation, then on to resorts throughout Mexico. “When we started the business, many clients came with us. We had a desire to create jobs in Mexico and offer the Mexican dream,” she shared.

Even with the business’s growth, Frachey said, “It’s still family-owned, and each property is unique.”

In growing their hospitality empire, it was always a conscious decision to empower and support women. Lopez Lira said, “Women by nature are multi-taskers and responsible.” That’s a big reason why they have many women in leadership roles in the company and at the resorts.

One of the most important ways they help women is through their human development center. “There are many single mothers who must leave their children behind to work. We help these women by empowering and educating them but also giving them a safe place for their children,” Frachey said.

In the spirit of supporting families, the company has big news—the opening of Nickelodeon’s first Mexican resort. It will open later this summer. Construction never stopped on the project during the pandemic. It’s sure to be a must-visit for families when it launches.

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More
transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More