Empowering Women to Pursue Hospitality Leadership Roles

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

 

Women have long been part of the hospitality world, and their role and leadership are critical to the industry. In honor of International Women’s Month, Say Yes To Travel brings listeners to the story of Dolores Lopez Lira and her daughter Samantha Frachey. Lopez Lira is the founder and owner of Lomas Travel and El Dorado Resorts, while Frachey is the director of the hotel division.

Lopez Lira spent many decades working for a hospitality brand before she and her husband started their own. They began in destination management, then transportation, then on to resorts throughout Mexico. “When we started the business, many clients came with us. We had a desire to create jobs in Mexico and offer the Mexican dream,” she shared.

Even with the business’s growth, Frachey said, “It’s still family-owned, and each property is unique.”

In growing their hospitality empire, it was always a conscious decision to empower and support women. Lopez Lira said, “Women by nature are multi-taskers and responsible.” That’s a big reason why they have many women in leadership roles in the company and at the resorts.

One of the most important ways they help women is through their human development center. “There are many single mothers who must leave their children behind to work. We help these women by empowering and educating them but also giving them a safe place for their children,” Frachey said.

In the spirit of supporting families, the company has big news—the opening of Nickelodeon’s first Mexican resort. It will open later this summer. Construction never stopped on the project during the pandemic. It’s sure to be a must-visit for families when it launches.

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More