Empowering Women to Pursue Hospitality Leadership Roles

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

 

Women have long been part of the hospitality world, and their role and leadership are critical to the industry. In honor of International Women’s Month, Say Yes To Travel brings listeners to the story of Dolores Lopez Lira and her daughter Samantha Frachey. Lopez Lira is the founder and owner of Lomas Travel and El Dorado Resorts, while Frachey is the director of the hotel division.

Lopez Lira spent many decades working for a hospitality brand before she and her husband started their own. They began in destination management, then transportation, then on to resorts throughout Mexico. “When we started the business, many clients came with us. We had a desire to create jobs in Mexico and offer the Mexican dream,” she shared.

Even with the business’s growth, Frachey said, “It’s still family-owned, and each property is unique.”

In growing their hospitality empire, it was always a conscious decision to empower and support women. Lopez Lira said, “Women by nature are multi-taskers and responsible.” That’s a big reason why they have many women in leadership roles in the company and at the resorts.

One of the most important ways they help women is through their human development center. “There are many single mothers who must leave their children behind to work. We help these women by empowering and educating them but also giving them a safe place for their children,” Frachey said.

In the spirit of supporting families, the company has big news—the opening of Nickelodeon’s first Mexican resort. It will open later this summer. Construction never stopped on the project during the pandemic. It’s sure to be a must-visit for families when it launches.

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More