Skip to content
MarketScale
‹ Back to IndustriesHospitality

Five Star Service Starts on Your Smart Phone

Hotel giant Hilton has rolled out an app that will allow guests to use their mobile device or television remote to control the electronics in their room. Hilton’s Connected Room has already started collecting accolades and awards, and this seems to only be the beginning. The Connected Room lets guests control their television programming, lighting,…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
Five Star Service Starts on Your Smart Phone

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Request an invite

Hotel giant Hilton has rolled out an app that will allow guests to use their mobile device or television remote to control the electronics in their room. Hilton’s Connected Room has already started collecting accolades and awards, and this seems to only be the beginning.

The Connected Room lets guests control their television programming, lighting, temperature and personalize their preferences all from their phone or tablet. Inspired by the growth of global traveling and increasing consumer expectations, Hilton’s IT and Digital team responded with the Connected Room platform, which, according to Josh Weiss, VP of Brand at Technology for Hilton, is “rooted in the unique needs of each guest.”

As part of the rollout, Hilton and Showtime have partnered, taking a huge step previously unseen in either industry. The hotelier will work with the premium cable and entertainment company to provide an innovative in-room watching experience. A free perk for Hilton’s guests, via the Honors app, will include complimentary streaming of Showtime as well.

IoT has revolutionized our homes and workplaces, and Hilton and other hotels have harnessed the power of connectivity. Hilton spokespersons have been forthcoming about the technology as part of a pilot program, but in this competitive, constantly evolving culture, they are tight-lipped about exactly what the future will hold.

According to Weiss, the company is, “taking a dynamic approach to identify, create, and deliver many others in the future, based on what’s most important to our guests.”

Hilton is not the only corporation making such changes.

AccorHotels, a French multi-national hospitality company, is using smart innovations to transform the experiences of all their guests, even those traditionally underserved. They are offering remote adjustable room devices from TV stands to shower heads to help those with mobility issues. In addition, the company has implemented special treatments such as a sleep and concentration headband device with integrated brain energy sensors and relaxation program. It has also developed a customizable olfactory system to create the customer’s desired waking aroma for their room, with scents from coffee to sea breeze and everything in between.

Now available in nearly 500 rooms, Hilton plans to soon expand their Connected Rooms to thousands of additional rooms across multiple brands and locations.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

Hotel technology implementations are increasingly driven by change management strategies rather than simply software development. Emphasizing deflagging and front-desk adoption can significantly impact hotel technology ROI. This approach requires careful planning and integration to be successful.

  • 01Change management is crucial in hotel tech rollouts for achieving ROI.
  • 02Deflagging and front-desk adoption are central to successful tech integration.

Aug 24, 2026

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is expanding its boutique brand, Aiden, with 58 operational hotels and more than 20 additional properties in development. This includes an innovative office-to-hotel conversion project, showcasing the brand's adaptive-reuse strategy. The Aiden brand exemplifies BWH Hotels' adaptability in leveraging existing structures for hospitality purposes.

  • 01BWH Hotels' Aiden brand has expanded to 58 hotels globally.
  • 02More than 20 Aiden hotels are currently in development.
  • 03Aiden's strategy includes converting office spaces into hotels.

Aug 24, 2026

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels' Aiden boutique brand has expanded to 58 hotels globally, with over 20 projects in the pipeline. The brand's growth strategy focuses on conversion-ready specifications and leveraging brand loyalty. This approach indicates the emerging trend of repeatable brand plays in boutique hotel development.

  • 01BWH Hotels' Aiden brand now comprises 58 hotels worldwide.
  • 02There are more than 20 Aiden projects currently in development.
  • 03The brand's growth strategy emphasizes conversion-ready specifications.

Aug 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512