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Five Star Service Starts on Your Smart Phone

Hotel giant Hilton has rolled out an app that will allow guests to use their mobile device or television remote to control the electronics in their room. Hilton’s Connected Room has already started collecting accolades and awards, and this seems to only be the beginning. The Connected Room lets guests control their television programming, lighting,…

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Five Star Service Starts on Your Smart Phone

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Hotel giant Hilton has rolled out an app that will allow guests to use their mobile device or television remote to control the electronics in their room. Hilton’s Connected Room has already started collecting accolades and awards, and this seems to only be the beginning.

The Connected Room lets guests control their television programming, lighting, temperature and personalize their preferences all from their phone or tablet. Inspired by the growth of global traveling and increasing consumer expectations, Hilton’s IT and Digital team responded with the Connected Room platform, which, according to Josh Weiss, VP of Brand at Technology for Hilton, is “rooted in the unique needs of each guest.”

As part of the rollout, Hilton and Showtime have partnered, taking a huge step previously unseen in either industry. The hotelier will work with the premium cable and entertainment company to provide an innovative in-room watching experience. A free perk for Hilton’s guests, via the Honors app, will include complimentary streaming of Showtime as well.

IoT has revolutionized our homes and workplaces, and Hilton and other hotels have harnessed the power of connectivity. Hilton spokespersons have been forthcoming about the technology as part of a pilot program, but in this competitive, constantly evolving culture, they are tight-lipped about exactly what the future will hold.

According to Weiss, the company is, “taking a dynamic approach to identify, create, and deliver many others in the future, based on what’s most important to our guests.”

Hilton is not the only corporation making such changes.

AccorHotels, a French multi-national hospitality company, is using smart innovations to transform the experiences of all their guests, even those traditionally underserved. They are offering remote adjustable room devices from TV stands to shower heads to help those with mobility issues. In addition, the company has implemented special treatments such as a sleep and concentration headband device with integrated brain energy sensors and relaxation program. It has also developed a customizable olfactory system to create the customer’s desired waking aroma for their room, with scents from coffee to sea breeze and everything in between.

Now available in nearly 500 rooms, Hilton plans to soon expand their Connected Rooms to thousands of additional rooms across multiple brands and locations.

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Business travel is filling weeknight hotel rooms heading into 2027

Business travel is filling weeknight hotel rooms heading into 2027

Third-quarter 2026 earnings calls from Hilton, Hyatt and other hotel companies show business trips and meetings driving hotel growth, with weeknights especially strong. Hilton raised its full-year 2026 systemwide RevPAR forecast to 4%-4.5%. Strong midweek demand lets some hotels close discounted negotiated rates, a cost issue for anyone buying 2027 room programs.

  • 01On compression nights, some hotels are moving rooms out of discounted negotiated corporate contracts and into retail rates, so a falling negotiated-rate share can signal strong demand, not weak demand.
  • 02Corporate meeting demand is the fastest-growing piece of the group business: Hyatt puts its 2027 corporate group pace up almost 10%, and DiamondRock's group rates run more than 25% above 2019.
  • 03For planners with flexible dates, DiamondRock said Q1 2027 has the most room for additional group bookings, while its group pace is strongest in Q2 and Q3 2027 (and Q4 2026).

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US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

SiteMinder's Changing Traveler Report 2027 says 23.6% of US travelers plan their next trip solo, up from 14.4%. Globally, solo travelers skew toward standard rooms and last-minute booking, while US travelers overall report higher Deluxe expectations and stronger brand and loyalty pull. Hotels setting 2027 rate plans may need to test single-occupancy pricing and upgrade offers against their own booking data.

  • 01Nearly one in four US travelers (23.6%) plan to take their next trip alone, up from 14.4%, a 9.2-point swing that belongs in 2027 rate-plan and room-mix reviews.
  • 02Solo travelers worldwide choose a standard room 55% of the time, while 25.1% of American guests expect a Deluxe room; which habit US solo guests follow is the open question for single-occupancy pricing.
  • 03Loyalty still sways American chain guests (42.9% cite program benefits) even as that reason fell to 30.8% globally and memorable experiences climbed to 39.7%, so US loyalty playbooks may not travel abroad.

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Accor’s channel beat Hard Rock’s own site at its New York hotel

Accor and Hard Rock International announced a global deal letting Hard Rock hotels opt into ALL Accor once it closes. In a New York test, Accor’s channel outproduced Hard Rock’s own site by July. Owners’ returns hinge on tracking channel and loyalty activity across both systems.

  • 01By July, Accor's channel was producing more room nights for Hard Rock Hotel New York than Hard Rock's own website, and more than 90% of those guests were new to Hard Rock.
  • 02Hard Rock keeps its own booking channels open, so a participating hotel can only judge the Accor channel if the original booking source survives date changes, cancellations and points refunds.
  • 03The points conversion rate and tier-matching rules are the next terms to watch. Marriott and MGM use a 10-to-8 transfer ratio with a 30,000-point annual cap, showing how detailed these links can get.

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