How do you handle customer feedback?

In the hospitality industry, feedback isn’t just a formality—it’s the cornerstone of growth. As travel trends shift and guest expectations evolve, hotels must do more than simply offer a place to sleep; they must deliver experiences worth remembering. This means embracing every piece of guest feedback, not as criticism, but as insight into how to adapt and excel in an ever-competitive market. No one understands this better than Ricky Flores, Assistant General Manager of Glo Best Western, who shares how he turns guest reviews—good or bad—into opportunities for continuous improvement.

Recent Episodes

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