How do you handle customer feedback?

In the hospitality industry, feedback isn’t just a formality—it’s the cornerstone of growth. As travel trends shift and guest expectations evolve, hotels must do more than simply offer a place to sleep; they must deliver experiences worth remembering. This means embracing every piece of guest feedback, not as criticism, but as insight into how to adapt and excel in an ever-competitive market. No one understands this better than Ricky Flores, Assistant General Manager of Glo Best Western, who shares how he turns guest reviews—good or bad—into opportunities for continuous improvement.

Recent Episodes

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…