Skip to content
‹ Back to IndustriesHospitality

Is Europe Open for Business Travel?

With reopening marching forward, many organizations are looking to get their team members back on flights and back to in-person events where they can network, close deals, highlight products and more. But what’s the status for traveling for business to Europe? What does your organization need to know? Sarah Dandashy, host of MarketScale’s Say Yes…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With reopening marching forward, many organizations are looking to get their team members back on flights and back to in-person events where they can network, close deals, highlight products and more.

But what’s the status for traveling for business to Europe? What does your organization need to know?

Sarah Dandashy, host of MarketScale’s Say Yes to Travel, weighed in.

“Well, the short answer is it’s actually been open pretty much this whole time — throughout the pandemic. You just need to have proof that you were actually traveling for business.

Now, there are a couple of different technicalities when it comes to that. Certainly now, as Europe has opened up for leisure travel, it has made it a bit easier in that you don’t actually have to have proof that you’re necessarily traveling for business. You just have to have proof of whether you’ve been vaccinated or of a negative COVID test.

Obviously, a lot of this depends on where you are traveling to in Europe. So, keep in mind, depending on the destination, every country has different rules.

Also, if you are going to Europe and you start at one country and you need to travel to another country, you also need to do your research, as every country has its own set of requirements.

Once you return to the United States, you have to have proof of a negative COVID test to come back, whether you have been vaccinated or not.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What's the status for traveling for business to europe? Well, short answer, it's actually been open pretty much this whole time throughout the pandemic. You just need to have proof that you were actually traveling for business. Now, a couple of different technicalities when it comes to that. Certainly now, as Europe has opened up for leisure travel, it has made it a bit easier that you don't actually have to have proof that you're necessarily traveling for business. You just have to have proof of whether you've been vaccinated or also have a proof of a negative COVID test. Obviously, a lot of this, depending on where you are traveling to in Europe. So keep in mind, depending on the destination, every country has different rules. Also, if you are going to Europe and you start at one country and you need to travel to another country, you also need to do your research as every country has its own set of requirements. Keep in mind then, once you return to the United states, that you do have to have proof of a negative COVID test to come back to the United States, whether you have been vaccinated or not. So there you have it. Hopefully that makes it easier if you are going to be planning to travel to Europe for business.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place Hotels of America relaunched Trend by My Place as a three-tier conversion brand for independent and reflagging hotels. Its pitch is lower capital demands backed by My Place's reservations, loyalty and support platform, as U.S. conversions run 15% ahead of last year. Owners have until Dec. 31 to sign under an introductory royalty.

  • 01With U.S. hotel conversions up 15% year over year, My Place is pitching Trend to owners who want a franchise path without heavy capital requirements.
  • 02Trend by My Place has been relaunched as a three-tier platform aimed at independent owners and properties ready to change flags. The relaunch coverage does not name the tiers or specify whether the 2020 admission standard—limited to high-quality, well-operated properties opened in 2005 or later—still applies to any tier, including one intended for regional inns or destination lodges.
  • 03The question for owners before the Dec. 31 introductory royalty cutoff: does the 2020 rule admitting only properties opened in 2005 or later still apply to each new tier?

Sep 26, 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotels cut labor hours per occupied room in H1 2026: 3.1% at full service, 3.5% at select service. Gains shrank in Q2. With hourly wages up 2.9% to 3.3%, holding labor cost per room flat may require further hour savings.

  • 01Select-service HPOR improved 5.1% year over year in Q1, then the gain narrowed to 1.8% in Q2. The report says that pattern reflects how hard it is to sustain gains as occupancy and workloads grow.
  • 02Hourly wages rose 2.9% to 3.3% while hours per occupied room fell 3.1% to 3.5%. That suggests the productivity gains could roughly offset the raises on a per-room basis.
  • 03For operators watching second-half data, select-service gains that stay below the pace of wage growth could push labor cost per occupied room back up.

Sep 26, 2026

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

Sep 18, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512