As more North Americans use online travel agencies like Expedia and Booking.com (an estimated 40 percent), hoteliers have to get smart about competing for those travel dollars. That means competing on price as one approach, Sean Fitzpatrick, CEO of OTA Insight, tells us in this episode of the Hospitality Podcast. “The hotel industry is going through a significant period of disruption with the rise of Online Travel Agents,” Fitzpatrick said. “Hotel operators are wrestling with a huge amount of information that has a significant impact on their business.”
It’s a great time to be a hotelier, with the industry seeing a record period of growth. Not only is supply growing, but so are levels of demand and the number of channels to market to. But with a wide range of fluctuating room rates, it’s still difficult to offer guests consistency and value. Enter data. Fitzpatrick discusses how that data is being used to help solve the recurring issue of rate parity across the hotel industry. “OTA pulls all that info, rationalizes it and presents it in a simple way that empowers the hoteliers to make smarter revenue decisions,” Fitzpatrick said.
For the latest news, videos, and podcasts in the Hospitality Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @HospitalityMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
In an era where global collaboration defines competitive advantage, international sales gatherings have become more than networking events—they’re crucibles for shared knowledge, cross-cultural insight, and accelerated professional growth. Bringing together voices from across continents, these forums allow emerging leaders to absorb decades of experience in a matter of days, highlighting how mentorship and…
In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that meaningful collaboration often happens not in inboxes, but in shared spaces where ideas can be challenged,…
At a time when global manufacturing networks are becoming increasingly interconnected, moments of realization—like discovering the true scale of one’s own organization—highlight just how expansive modern industry has become. For many professionals, stepping into international collaboration reveals not only new markets, but a broader sense of shared purpose and innovation. TekniPlex exemplifies this…
In today’s fast-evolving industrial landscape, companies that thrive are those that combine technical mastery with deep institutional knowledge. Events like global sales meetings don’t just align strategy—they surface the expertise and perspective that often drive innovation behind the scenes. At TekniPlex, that depth is evident in the caliber of professionals shaping its product…
The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…
In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…
