Skip to content
‹ Back to IndustriesHospitality

How Samsung Webinar Touches on the Future of Hospitality

Whether it be for business or leisure, hotel guests are expecting more than conference room wifi and pressed sheets to win them over. One of the biggest problems many hotels face is the lack of accessible, mobile, easy to configure Wi-Fi for guests whose whole experience may be reliant on. Samsung hosted a webinar on…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share
How Samsung Webinar Touches on the Future of Hospitality

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Whether it be for business or leisure, hotel guests are expecting more than conference room wifi and pressed sheets to win them over. One of the biggest problems many hotels face is the lack of accessible, mobile, easy to configure Wi-Fi for guests whose whole experience may be reliant on. Samsung hosted a webinar on Thursday, June 6 highlighting its cloud-based solutions to help combat disruptors to connectivity in the hospitality industry and beyond.

Simon Lok, CTO of RG Net, helped simplify Samsung’s plan for delivering true mobile and secure connectivity for the hospitality industry to those in attendance. One of the fundamental tools behind Samsung’s solution is the deployment of VLANs (Virtual Local Access Network). Although not a new concept in the world of IT, Simon Lok and Samsung took a different approach using them.

“The way that VLAN deployment is done today is largely a manifestation of an idea that doesn’t make sense knowing what we do now.” Lok Said.

What Samsung is looking for is connectivity beyond the hotel room without sacrificing security in a system of dozens of connections.

“The idea is to build one single unified access structure… and you’re going to deploy VLANs dynamically to that,” Lok stated.

Their system automatically deals with MAC address management compared to manual programming and allows people to connect their own devices into their own networks, individualizing and privatizing server and internet using VLAN.

This results in a personalized virtual router for a guest– enabling real-time connectivity personalization for different guest needs as well as reduced overhead and manual labor to update the programming as necessary.

“You’re getting a more mobile-like infrastructure but you’re getting it over a 5 ghz network. In essence, if you combine those two things you orchestrate a simple but private deployment model with full mobility—far superior to any traditional method.” Lok said.

Samsung’s expectation is to enable hotel and other high-occupancy guests to be fully mobile in a technological world where staying connected indoors continues to be difficult for many. Having an unlicensed Wi-Fi system with a more mobile feel to it to handle a high volume of devices and onboarding from different locations within a hotel is the ultimate goal, and many have already begun the transition.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, and says it is on track for its largest year of hotel openings in the country. Its slate brings Hyatt Select, a conversion brand, to Kingston and a dual-branded Hyatt Select and Hyatt Studios project to Prince Albert. New room supply is growing about 1% a year, so conversions may offer faster growth.

  • 01Ten expected Hyatt openings in 2027 compare with a national forecast of 39 new hotels, roughly a quarter by simple arithmetic, though Hyatt's count can include conversions the forecast tracks separately.
  • 02Canadian room supply is forecast to grow only 1.1% to 1.4% a year through 2028, which favors brands that can flag hotels that already exist.
  • 03Hyatt Select debuts in Canada with Kingston later this year; it logged 25+ U.S. deals in 2025.

Oct 29, 2026

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Avendra’s Dorien Murphy and Melissa McCormack share cost tactics from a Meet in the Lobby mailbag episode. One client is saving almost $75,000 a year after switching outsourced laundry suppliers, and pay-for-performance clauses let properties deduct for missed scope items. A Cornell trial found dropping dollar signs lifted checks 8%, and AHLEI reports about 40% of restaurants use menu engineering.

  • 01An Avendra client is saving almost $75,000 a year after moving to a different outsourced laundry supplier, according to Melissa McCormack.
  • 02In a 201-diner Cornell trial, menus with bare numerals instead of dollar signs lifted the average check by $5.55, about 8%.
  • 03Only about 40% of restaurants say they use menu engineering, AHLEI reports, four decades after the method was introduced at Michigan State.

Oct 29, 2026

Airbnb bars hosts from assigning checkout chores starting November 20

Airbnb bars hosts from assigning checkout chores starting November 20

For reservations made on or after November 20, Airbnb hosts cannot require guests to strip beds, wash dishes, run laundry or take trash off the property. Guests can still be asked to leave dishes in the sink, gather towels and sort trash and recycling indoors. Cleaning fees are not being abolished. Hosts are divided, with some threatening to leave the platform or raise prices.

  • 01Removing unpaid guest chores shifts turnover labor to paid cleaners, favoring scaled operators with staff and vendor contracts over single-property owners.
  • 02Airbnb's new checkout standard (no stripping beds, washing dishes, laundry, or trash removal) moves short-term rentals toward the hotel model hotels now compete hardest on.

Oct 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512