Skip to content
MarketScale
‹ Back to Industries

Hospitality

How Samsung Webinar Touches on the Future of Hospitality

Whether it be for business or leisure, hotel guests are expecting more than conference room wifi and pressed sheets to win them over. One of the biggest problems many hotels face is the lack of accessible, mobile, easy to configure Wi-Fi for guests whose whole experience may be reliant on. Samsung hosted a webinar on…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
How Samsung Webinar Touches on the Future of Hospitality

Whether it be for business or leisure, hotel guests are expecting more than conference room wifi and pressed sheets to win them over. One of the biggest problems many hotels face is the lack of accessible, mobile, easy to configure Wi-Fi for guests whose whole experience may be reliant on. Samsung hosted a webinar on Thursday, June 6 highlighting its cloud-based solutions to help combat disruptors to connectivity in the hospitality industry and beyond.

Simon Lok, CTO of RG Net, helped simplify Samsung’s plan for delivering true mobile and secure connectivity for the hospitality industry to those in attendance. One of the fundamental tools behind Samsung’s solution is the deployment of VLANs (Virtual Local Access Network). Although not a new concept in the world of IT, Simon Lok and Samsung took a different approach using them.

“The way that VLAN deployment is done today is largely a manifestation of an idea that doesn’t make sense knowing what we do now.” Lok Said.

What Samsung is looking for is connectivity beyond the hotel room without sacrificing security in a system of dozens of connections.

“The idea is to build one single unified access structure… and you’re going to deploy VLANs dynamically to that,” Lok stated.

Their system automatically deals with MAC address management compared to manual programming and allows people to connect their own devices into their own networks, individualizing and privatizing server and internet using VLAN.

This results in a personalized virtual router for a guest– enabling real-time connectivity personalization for different guest needs as well as reduced overhead and manual labor to update the programming as necessary.

“You’re getting a more mobile-like infrastructure but you’re getting it over a 5 ghz network. In essence, if you combine those two things you orchestrate a simple but private deployment model with full mobility—far superior to any traditional method.” Lok said.

Samsung’s expectation is to enable hotel and other high-occupancy guests to be fully mobile in a technological world where staying connected indoors continues to be difficult for many. Having an unlicensed Wi-Fi system with a more mobile feel to it to handle a high volume of devices and onboarding from different locations within a hotel is the ultimate goal, and many have already begun the transition.

New to MarketScale?

MarketScale is the platform Hospitality companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

What every operations leader can learn from a resort evacuation

What every operations leader can learn from a resort evacuation

A massive fire at a Dominican Republic resort resulted in the evacuation of 1,700 guests, underscoring the importance of effective crisis management. This event provides valuable insights for operations leaders in various fields. The incident highlights the need for preparedness and the ability to handle emergencies efficiently.

  • 01Efficient crisis management is crucial in emergencies.
  • 02Preparedness and quick response can prevent chaos.
  • 03Lessons from such incidents are applicable across industries.

Jun 20, 2026

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

Revinate launched Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its hospitality platform. The launch exemplifies the broader shift toward agentic AI in hospitality, with both property-side and online travel platforms deploying autonomous systems to handle guest interactions and reduce labor costs. Hotel operators are now evaluating where in the guest journey—pre-arrival, on-property, or post-stay—to prioritize AI automation.

  • 01Revinate launched Ivy at HITEC 2026.
  • 02Ivy automates up to 80% of routine inquiries.
  • 03It enhances decision making within Revinate's platform.

Jun 17, 2026

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

Revinate introduced Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform. Priceline's Penny assistant extended the agentic AI trend to online travel, collapsing historically separate support and discovery workflows. The announcements signal that agentic AI has become the organizing principle for major hospitality technology vendors.

  • 01Ivy can automate up to 80% of guest inquiries.
  • 02Introduced by Revinate at HITEC 2026.
  • 03Focuses on enhancing efficiency in hospitality operations.

Jun 17, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub