The Real Robots of Hospitality

MarketScale
MarketScale
Sep 24, 2018

Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent robotics.

Today we look at the new devices, bots and tech that are designed to improve the customer experience at hotels.

Digital kiosks are designed to expedite the check-in process at hotels. Appealing to guests who may be exhausted from a day of travel, these stations may become more popular in lobbies across the hotel industry.

Kiosks are an efficient way for guests to find their way to their rooms, but do not provide the customer service level that a human can in some cases. To solve this, SoftBank Robotics Europe designed a mobile customer assistance robot named Pepper.

The Los Angeles Times writes of Pepper, “The 4-foot-tall robot with oversize eyes is near the concierge desk. Her job is to engage with guests. As people move through the lobby, the robot will call them over and ask whether they need information or assistance.”

Restaurants in hotel lobbies can be a huge asset to the business. Guests may be more inclined to drink and dine on the premises if they are able to order a drink off a tablet and put the charge on their room number.

Room service robots have perhaps been the most notable innovation in this space in recent years. Technology company Savioke first put a customer service robot in an American hotel in 2014, and the trend has become popular throughout the industry.

Wearable technology is also an emerging trend in the hospitality industry. By partnering with software companies, hotels can allow guests to enter their rooms without key cards, and now smartbands have become popular at resorts.

Smartbands allow guests to make purchases, control room temperature and access certain amenities. Without the risk of losing a phone, key card or wallet, hotels believe guests will spend more dollars and experience the hotel to its fullest extent, making for a better stay.

Restaurants are also using robots to become more efficient and increase their bottom line. Robotic chefs are now making food in kitchens across the world and could revolutionize the dining experience at chain and luxury restaurants alike. Robotic servers are also becoming more prevalent.

Every industry is on alert for the ways technology will impact its future. In hospitality, an industry that has been disrupted by brands like AirBnb, it is already implementing the technology many did not think would be possible for years.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
Related
commercial leadership
Software & Technology
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026
How Hotels Bounce Back From the Unexpected
Healthcare
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
sustainability
Healthcare
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More