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The Real Robots of Hospitality

Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent…

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The Real Robots of Hospitality

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Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent robotics.

Today we look at the new devices, bots and tech that are designed to improve the customer experience at hotels.

OJ Deviation: The Japanese hotel staffed by robot dinosaurs. https://t.co/x1Yq6ALzhb pic.twitter.com/80OSmZV0xt
— OpenJaw (@openjawnetwork) September 18, 2018

Digital kiosks are designed to expedite the check-in process at hotels. Appealing to guests who may be exhausted from a day of travel, these stations may become more popular in lobbies across the hotel industry.

Meet 'Pepper', the hotel robot in Osaka, providing information on request #japantrip pic.twitter.com/BEohLnKm7u
— John Vermeulen (@JohnAVermeulen) September 14, 2018

Kiosks are an efficient way for guests to find their way to their rooms, but do not provide the customer service level that a human can in some cases. To solve this, SoftBank Robotics Europe designed a mobile customer assistance robot named Pepper.

The Los Angeles Times writes of Pepper, “The 4-foot-tall robot with oversize eyes is near the concierge desk. Her job is to engage with guests. As people move through the lobby, the robot will call them over and ask whether they need information or assistance.”

Just gave the bar a whirl at the robot hotel. Order from the anime barmaid on a tablet and pay, then slip a cup with ice from the freezer under the dispenser. This is Robot’s Tears, apparently. pic.twitter.com/8rXgNSAXSQ
— Tim Richards (@Aerohaveno) September 14, 2018

Restaurants in hotel lobbies can be a huge asset to the business. Guests may be more inclined to drink and dine on the premises if they are able to order a drink off a tablet and put the charge on their room number.

When you wake up in Silicon Valley to work with a new startup and you forget your toothpaste. #LeanStartUp #DesignSprint @Savioke @jakek @jazer @kowitz pic.twitter.com/L5UCxcVJts
— Aaron Rosenberg (@arosenberg) March 17, 2018

Need room service? There's a robot for that https://t.co/ppXVzPD9D5 via @CNNTravel pic.twitter.com/j2lZVcZB1W
— CNN (@CNN) August 19, 2017

Room service robots have perhaps been the most notable innovation in this space in recent years. Technology company Savioke first put a customer service robot in an American hotel in 2014, and the trend has become popular throughout the industry.

Customer Service Robot Lines – LG's Customer Service Robots Can Help in Grocery Stores and Hotels (https://t.co/RZv9TYQRRy) https://t.co/ytcSM7krlr #lifestyle pic.twitter.com/0zrZ5E8O8X
— 18d.Media (@18dMedia) January 18, 2018

Wearable technology is also an emerging trend in the hospitality industry. By partnering with software companies, hotels can allow guests to enter their rooms without key cards, and now smartbands have become popular at resorts.

Smartbands allow guests to make purchases, control room temperature and access certain amenities. Without the risk of losing a phone, key card or wallet, hotels believe guests will spend more dollars and experience the hotel to its fullest extent, making for a better stay.

.@aliceapp debuts #Wearable solution at #HITECTX that enhances hotel guest and employee experiences on the #GearS3 ⌚️: https://t.co/BeJGvukZSe pic.twitter.com/MgFVO8xH3D
— Samsung Business USA (@SamsungBizUSA) June 14, 2018

Restaurants are also using robots to become more efficient and increase their bottom line. Robotic chefs are now making food in kitchens across the world and could revolutionize the dining experience at chain and luxury restaurants alike. Robotic servers are also becoming more prevalent.

The New #restaurant Experience: #Robot Servers, Cooks And Hostesseshttps://t.co/OfvwtCopjg#Robotics #Retail #ArtificialIntelligence #technology #startups #innovation #retailtech pic.twitter.com/HWPeLLfAH8
— Deepak Jain (@djdatagrid) September 19, 2018

.misorobotics and CaliBurger have teamed up to bring these burger-flipping robots to the restaurant industry pic.twitter.com/00TdgP62qQ pic.twitter.com/pVn5pW3A56
— Rajani Mehta (@rajani_121) September 13, 2018

Every industry is on alert for the ways technology will impact its future. In hospitality, an industry that has been disrupted by brands like AirBnb, it is already implementing the technology many did not think would be possible for years.

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Business travel is filling weeknight hotel rooms heading into 2027

Business travel is filling weeknight hotel rooms heading into 2027

Third-quarter 2026 earnings calls from Hilton, Hyatt and other hotel companies show business trips and meetings driving hotel growth, with weeknights especially strong. Hilton raised its full-year 2026 systemwide RevPAR forecast to 4%-4.5%. Strong midweek demand lets some hotels close discounted negotiated rates, a cost issue for anyone buying 2027 room programs.

  • 01On compression nights, some hotels are moving rooms out of discounted negotiated corporate contracts and into retail rates, so a falling negotiated-rate share can signal strong demand, not weak demand.
  • 02Corporate meeting demand is the fastest-growing piece of the group business: Hyatt puts its 2027 corporate group pace up almost 10%, and DiamondRock's group rates run more than 25% above 2019.
  • 03For planners with flexible dates, DiamondRock said Q1 2027 has the most room for additional group bookings, while its group pace is strongest in Q2 and Q3 2027 (and Q4 2026).

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US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

SiteMinder's Changing Traveler Report 2027 says 23.6% of US travelers plan their next trip solo, up from 14.4%. Globally, solo travelers skew toward standard rooms and last-minute booking, while US travelers overall report higher Deluxe expectations and stronger brand and loyalty pull. Hotels setting 2027 rate plans may need to test single-occupancy pricing and upgrade offers against their own booking data.

  • 01Nearly one in four US travelers (23.6%) plan to take their next trip alone, up from 14.4%, a 9.2-point swing that belongs in 2027 rate-plan and room-mix reviews.
  • 02Solo travelers worldwide choose a standard room 55% of the time, while 25.1% of American guests expect a Deluxe room; which habit US solo guests follow is the open question for single-occupancy pricing.
  • 03Loyalty still sways American chain guests (42.9% cite program benefits) even as that reason fell to 30.8% globally and memorable experiences climbed to 39.7%, so US loyalty playbooks may not travel abroad.

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Accor’s channel beat Hard Rock’s own site at its New York hotel

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  • 01By July, Accor's channel was producing more room nights for Hard Rock Hotel New York than Hard Rock's own website, and more than 90% of those guests were new to Hard Rock.
  • 02Hard Rock keeps its own booking channels open, so a participating hotel can only judge the Accor channel if the original booking source survives date changes, cancellations and points refunds.
  • 03The points conversion rate and tier-matching rules are the next terms to watch. Marriott and MGM use a 10-to-8 transfer ratio with a 30,000-point annual cap, showing how detailed these links can get.

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