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The Real Robots of Hospitality

Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent…

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Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent robotics.

Today we look at the new devices, bots and tech that are designed to improve the customer experience at hotels.

OJ Deviation: The Japanese hotel staffed by robot dinosaurs. https://t.co/x1Yq6ALzhb pic.twitter.com/80OSmZV0xt
— OpenJaw (@openjawnetwork) September 18, 2018

Digital kiosks are designed to expedite the check-in process at hotels. Appealing to guests who may be exhausted from a day of travel, these stations may become more popular in lobbies across the hotel industry.

Meet 'Pepper', the hotel robot in Osaka, providing information on request #japantrip pic.twitter.com/BEohLnKm7u
— John Vermeulen (@JohnAVermeulen) September 14, 2018

Kiosks are an efficient way for guests to find their way to their rooms, but do not provide the customer service level that a human can in some cases. To solve this, SoftBank Robotics Europe designed a mobile customer assistance robot named Pepper.

The Los Angeles Times writes of Pepper, “The 4-foot-tall robot with oversize eyes is near the concierge desk. Her job is to engage with guests. As people move through the lobby, the robot will call them over and ask whether they need information or assistance.”

Just gave the bar a whirl at the robot hotel. Order from the anime barmaid on a tablet and pay, then slip a cup with ice from the freezer under the dispenser. This is Robot’s Tears, apparently. pic.twitter.com/8rXgNSAXSQ
— Tim Richards (@Aerohaveno) September 14, 2018

Restaurants in hotel lobbies can be a huge asset to the business. Guests may be more inclined to drink and dine on the premises if they are able to order a drink off a tablet and put the charge on their room number.

When you wake up in Silicon Valley to work with a new startup and you forget your toothpaste. #LeanStartUp #DesignSprint @Savioke @jakek @jazer @kowitz pic.twitter.com/L5UCxcVJts
— Aaron Rosenberg (@arosenberg) March 17, 2018

Need room service? There's a robot for that https://t.co/ppXVzPD9D5 via @CNNTravel pic.twitter.com/j2lZVcZB1W
— CNN (@CNN) August 19, 2017

Room service robots have perhaps been the most notable innovation in this space in recent years. Technology company Savioke first put a customer service robot in an American hotel in 2014, and the trend has become popular throughout the industry.

Customer Service Robot Lines – LG's Customer Service Robots Can Help in Grocery Stores and Hotels (https://t.co/RZv9TYQRRy) https://t.co/ytcSM7krlr #lifestyle pic.twitter.com/0zrZ5E8O8X
— 18d.Media (@18dMedia) January 18, 2018

Wearable technology is also an emerging trend in the hospitality industry. By partnering with software companies, hotels can allow guests to enter their rooms without key cards, and now smartbands have become popular at resorts.

Smartbands allow guests to make purchases, control room temperature and access certain amenities. Without the risk of losing a phone, key card or wallet, hotels believe guests will spend more dollars and experience the hotel to its fullest extent, making for a better stay.

.@aliceapp debuts #Wearable solution at #HITECTX that enhances hotel guest and employee experiences on the #GearS3 ⌚️: https://t.co/BeJGvukZSe pic.twitter.com/MgFVO8xH3D
— Samsung Business USA (@SamsungBizUSA) June 14, 2018

Restaurants are also using robots to become more efficient and increase their bottom line. Robotic chefs are now making food in kitchens across the world and could revolutionize the dining experience at chain and luxury restaurants alike. Robotic servers are also becoming more prevalent.

The New #restaurant Experience: #Robot Servers, Cooks And Hostesseshttps://t.co/OfvwtCopjg#Robotics #Retail #ArtificialIntelligence #technology #startups #innovation #retailtech pic.twitter.com/HWPeLLfAH8
— Deepak Jain (@djdatagrid) September 19, 2018

.misorobotics and CaliBurger have teamed up to bring these burger-flipping robots to the restaurant industry pic.twitter.com/00TdgP62qQ pic.twitter.com/pVn5pW3A56
— Rajani Mehta (@rajani_121) September 13, 2018

Every industry is on alert for the ways technology will impact its future. In hospitality, an industry that has been disrupted by brands like AirBnb, it is already implementing the technology many did not think would be possible for years.

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If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

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STR said summer 2025 was the weakest in four years so far

STR said summer 2025 was the weakest in four years so far

STR said summer 2025 was the weakest U.S. hotel summer in four years: as of an Aug. 22 weekly report (with two weeks left), hotels had sold 1.4 million fewer room nights than summer 2024 and top 25 market weekday RevPAR was down 2.3% in mid-August. STR said business travel plateaued while leisure held up weekends. Hotel Dive reported widespread U.S. RevPAR growth in Q1 2026, making 2025 the comparison base.

  • 01Weekday performance is the cleaner read on corporate demand: in the week ending Aug. 16, 2025, top 25 market weekday RevPAR fell 2.3%, per STR; in that same STR update, non-metro and rural areas posted a 0.7% full-week RevPAR gain.
  • 02The 2025 demand loss was concentrated, not spread evenly: STR traced 45% of the economy-class decline to 10 markets, with Houston and Las Vegas alone near a quarter of it, so a national average can hide a very different local picture.
  • 03The gap between occupancy on the books and occupancy actually realized, flagged by CoStar in Las Vegas, Houston, Philadelphia and Orlando in June 2025, is a sharper thing for a revenue manager to track than headline RevPAR.

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Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and on-floor actuals into one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For owners, Aimbridge positions it as a way to spot staffing variance sooner than waiting for month-end financials.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

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