If you’re a restaurant owner, it’s safe to say you have several televisions broadcasting the day’s sports games at all times without exception. Instead of showing the usual programming, let’s have a conversation about how to use those screens as a medium to engage with your customers. Today, Matt Gibbs, co-founder & CMO of UPshow, joined us to chat about how to bring social and mobile-driven engagement into your business through harnessing the power of your televisions, and how that can impact everything from financial success to company culture. “People crave modern media.

Everyone is addicted to looking down at their phone and scrolling through Instagram, Facebook, and Twitter. We’re essentially bringing the best of that content to the big screens inside of a venue,” Gibbs said.

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