Visual Matrix Is Going To BITAC

As hospitality continues its digital transformation, events like BITAC offer a crucial platform for innovation leaders to shape the future of guest experiences. Visual Matrix’s participation at BITAC underscores the company’s role as a catalyst for smarter, more efficient hotel operations. With its all-in-one PMS solution, Visual Matrix is helping hoteliers streamline processes, enhance staff productivity, and elevate service delivery. Their presence at BITAC is not just a networking move—it’s a signal of the brand’s commitment to pushing the boundaries of hotel tech.

Recent Episodes

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…