The World Tourism Organization (UNWTO) has signed a deal with the EU to advance sustainable tourism throughout Europe. Representatives emphasized integration, connectivity, and technology’s role in boosting the European tourist economy. Europe leads the globe in tourism and last year tourism grew by 8%. The partnership hopes to create more than 5 million new jobs over the next decade. Are they aiming too high?

For the latest news, videos, and podcasts in the Hospitality Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates!
Twitter – twitter.com/marketscale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale