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Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

Aby Varma
January 26, 2024
Aby Varma
Artifical Intelligence
AskHandle
chatbots
+more

 

This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency.

They delve into the development of chatbots, tracing their journey from simple, pre-programmed replies to sophisticated AI-based conversational tools capable of emulating human interactions. The discussion encompasses areas such as tailoring AI chatbots to meet distinct business requirements, addressing ethical considerations and data privacy in the realm of AI, and contemplating AI’s role in both business and personal realms. This episode is a wealth of information for anyone fascinated by the convergence of AI, marketing, and enhancing customer engagement.

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