Ensure Your Business’ Future By Protecting Its Past

 

The business world relies on data; there’s no escaping it, and there shouldn’t be a desire to. Sophisticated data analysis is making business more efficient across the board. On this episode of the MarketScale Industrial IoT Podcast, Lane Leach, Senior Systems Engineer for Pinnacle Business Systems, sat down with host Sean Heath and they discussed the complex challenge of backing up a company’s critical systems.

The most reliable way to recover from a catastrophic data corruption event is to restore the necessary systems from their backups. As Leach points out, for many companies, those backups simply were not created, whether through oversight or lack of priority.

“It doesn’t take more than a few minutes of having that be unavailable to be a quick reminder of how important it really is,” he said.

The stark impact of not having a comprehensive backup plan is clearly reinforced during a crisis, according to Leach.

“It could cripple your business to the point where you may have to go out of business,” he said.

Leach explained that not all dangers are unforeseen. He described a situation occurring in California to illustrate the need to prepare for expected issues, as well.

“Because of fires, you have the major electrical utility provider making a proactive decision, in their case, to have power outages. Well, imagine your business being in one of those impacted and affected counties and not having power for several days,” he said. “Where is your data? Is that something your business can withstand?”

The majority of businesses focus on the wrong side of the data backup equation, offered Leach.

“If we approach high availability and business continuity from a perspective of the data, and not the equipment, let’s start there,” he suggested. “The place to start is: what can I live without?”

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More