Cable-Tec 2019: Examining the Next Steps for Telecommunications

New broadband and connectivity solutions have made the world a more connected place. These technologies have also made connections easier and faster in a relatively short span of years.

Cable-Tec Expo is where changes like these are driven forward, and again this week industry professionals exchanged products and ideas at the event. Different opinions and paths forward have been discussed, and while consumers will embrace enhanced speed, data and capabilities with open arms, it will not come without significant efforts from those providing it.

“As cable and other telephone companies are going through tremendous change, they’re evolving their networks from physical, traditional gear to virtualized network infrastructure. Gaining visibility to that network is very complex and very challenging,” Jon English, Director of Marketing at Netscout said.

Each home or building is unique, which makes universal solutions difficult but necessary.

“You have to be media agnostic because there is no silver bullet as far as connectivity in any building,” Kurt Raaflaub, Head of Strategic Solutions Marketing at Adtran said.

He continued, “[Providers] Can’t be proprietary because that just extends your time-to-market window when you have to do something three or four different ways, because you have to do it for each type of medium and beyond that, each type of vendor that you have.”

With the launch of 5G and 10G technology, cable service providers will have to understand where it is feasible and most beneficial to deploy. Working within existing infrastructure and monitoring bandwidth usage of customers will help determine where best to implement new offerings and see a better customer experience. It will also increase return on investment at the same time.

“We’ve got data that shows that an average home between the periods of six to nine, one of the most busy times, really only averages about 10 megabits,” Teresa Mcgaughey Senior Director of Marketing at Calix said. “But then there’s other homes where there’s that exception, 500 megabits, etc. So, why blanket it everywhere? Put it where it makes sense.”

The future of telecommunication will play a significant role in the way people connect with each other, the content they desire, and their work. While there is still many different possibilities, it seems as each year passes, people can expect connectivity to improve.

Follow MarketScale on Twitter @MarketScale to get the latest from the show!

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
Corporate heartbeat
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
client
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More
Culture of Safety
Beyond Drills: Building a Culture of Safety in Schools
January 27, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with Jeff Bryant, Principal of Jefferson Middle School, and David Sally, Associate Principal of West Aurora High School, to explore how effective school safety goes far beyond drills and locked doors. Drawing on…

Read More