Data Privacy Trends are Shifting

MarketScale
MarketScale
May 5, 2021
apple update data ecosystem data privacy Diving Into Data first-party data idfa TC Riley Thomas Riley

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

 

The data privacy battles are heating up, and many consumers are just now tuning in the discussion. That’s because Apple’s latest update will prompt users to opt-in to share data with third-party apps, marking significant changes to IDFA (ID for advertisers). Well, Facebook is upset, but are these tech giants worried about data privacy? That’s what TC Riley is diving into in this episode of Diving into Data.

“Are users more protected? That’s what Apple says, but it seems like more of a shift since they aren’t limiting the data they collect on you,” Riley said.

“That’s data captured within your ecosystem about your customers” -Thomas Riley

The commotion from Facebook is under the guise of small business impact, but Facebook may be more upset because most of their users are on iPhones. Small businesses may see some challenges, but they will weather them. “This is what happens when you operate in rented spaces instead of owned ones. Small businesses will adapt. They also have. That’s what capitalism is all about,” Riley commented.

What this change really means is that businesses need to consider a paradigm shift to first-party data. “That’s data captured within your ecosystem about your customers,” Riley explained. If organizations gather customer data through their owned avenues and media, they face no serious consequences when tech companies make changes.

Ultimately, Riley agreed that Apple wins this round because they have the most enclosed ecosystem. It’s their software and hardware. It should prompt companies to move into first-party data collection because everything else is not within their control.

“Everyone complaining is missing the bigger picture. Big tech has a lot of control, and we’re caught in a firefight of trillion-dollar companies. It’s not ideal, but better for the free market to decide and not a state or party,” Riley added.

–

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More
Related
partner engagements
Software & Technology
Verizon Leaders: Leveraging Partner Engagements for Comprehensive Solutions
February 12, 2025
At-home IoT
Healthcare
Is At-Home IoT Ready to Defend Against Cyber Threats?
August 9, 2024

The rapid expansion of Internet of Things (IoT) devices in our homes has led to an alarming increase in cybersecurity threats. According to the Netgear and Bitdefender 2024 Threat Report, home network devices face roughly 10 attacks in the span of just one day, with smart home security solutions blocking millions of threats daily….

Read More
Krazy Shawn
Healthcare
Krazy Shawn’s USA Extravaganza
June 27, 2024

Join Kasa Controls & Automation’s Krazy Shawn for his USA Extravaganza! Krazy Shawn introduces Kasa’s state-of-the-art panel shop and highlights how Kasa is “blowing up low quality” with meticulously wired panels and UL certifications. Whether the need is panels built to specifications or custom designs, Kasa’s panels are unmatched in quality. Contact Shawn Cadman at…

Read More