MarketScale Industrial IoT 02/15/19: Connecting Daytona

 

When a sporting event is taking place, very few people stop to consider everything going on behind the scenes to allow the event to go off without a hitch. On today’s episode of the Industrial IoT Podcast, we talk to a company that is responsible for providing wifi for some of the largest events in the world. Brown Pelican Wifi joined us from Daytona International Speedway ahead of the Daytona 500 to explain how they do it and why it’s so important.

How Brown Pelican is Connecting Drivers at Daytona

In our increasingly connected world, having reliable wifi is becoming more of necessity and less of a luxury every day. Brown Pelican has the opportunity to provide WiFi to some of the world’s biggest events and most remote locations.

This week they’re joining the MarketScale IoT podcast from Daytona International Speedway where they’re providing wifi for Brennan Poole’s team. The network is also extremely secure, giving race teams peace of mind that their communications won’t be tampered with. “The networks are 100% secure because everyone has their own dynamic BLAN,” says Ken Knotek, VP of Technology for Brown Pelican.

CEO Marybeth Hall explains how Brown Pelican provides wifi for events at locations that range from convention centers to remote deserts to one of the most famous race tracks in the world.

What’s All This Buzz About 5G?

What’s all the buzz about 5G? Joining the IoT podcast to discuss why the technology would be so revolutionary is MarketScale contributor Jon Baer. He explains how 5G would change the world, for better and worse, and discusses the major barriers to its full implementation.

“In order to be able to enable 5G we’re talking about installing tons of last mile fiberoptic cables,” says Baer. “We’re talking about installing transmitters in such a dense network that every dozen yards or so we could have other transmitters to deliver this connectivity.”

This isn’t a quick or cheap task to undergo. The companies that are investing in the infrastructure to enact 5G are just as interesting as the technology itself. Hear how Jon breaks the situation down in this episode of the IoT podcast.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More