MarketScale Industrial IoT 02/15/19: Connecting Daytona


When a sporting event is taking place, very few people stop to consider everything going on behind the scenes to allow the event to go off without a hitch. On today’s episode of the Industrial IoT Podcast, we talk to a company that is responsible for providing wifi for some of the largest events in the world. Brown Pelican Wifi joined us from Daytona International Speedway ahead of the Daytona 500 to explain how they do it and why it’s so important.

How Brown Pelican is Connecting Drivers at Daytona

In our increasingly connected world, having reliable wifi is becoming more of necessity and less of a luxury every day. Brown Pelican has the opportunity to provide WiFi to some of the world’s biggest events and most remote locations.

This week they’re joining the MarketScale IoT podcast from Daytona International Speedway where they’re providing wifi for Brennan Poole’s team. The network is also extremely secure, giving race teams peace of mind that their communications won’t be tampered with. “The networks are 100% secure because everyone has their own dynamic BLAN,” says Ken Knotek, VP of Technology for Brown Pelican.

CEO Marybeth Hall explains how Brown Pelican provides wifi for events at locations that range from convention centers to remote deserts to one of the most famous race tracks in the world.

What’s All This Buzz About 5G?

What’s all the buzz about 5G? Joining the IoT podcast to discuss why the technology would be so revolutionary is MarketScale contributor Jon Baer. He explains how 5G would change the world, for better and worse, and discusses the major barriers to its full implementation.

“In order to be able to enable 5G we’re talking about installing tons of last mile fiberoptic cables,” says Baer. “We’re talking about installing transmitters in such a dense network that every dozen yards or so we could have other transmitters to deliver this connectivity.”

This isn’t a quick or cheap task to undergo. The companies that are investing in the infrastructure to enact 5G are just as interesting as the technology itself. Hear how Jon breaks the situation down in this episode of the IoT podcast.

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