Does Data Poverty Lead to More Cyber Attacks?

The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud.

On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a glimpse into the future of cloud connectivity around.

On this episode of In The Cloud, Host Hilary Kennedy talked with Ari Jacoby, the CEO and Co-Founder of Deduce, a leading provider of cyber-security solutions powered by real-time identity network data. They received an honorable mention from Fast Company’s 2021 World-Changing Ideas Awards in AI and Data. They were also a Top Ten Finalist for the RSAC Innovation Sandbox Contest. They talked about the rise in cyberattacks, the gaps in tools companies have in their cybersecurity arsenal, and how to end data poverty.

Cyberattackers sought to profit from the unprecedented challenges brought on by the pandemic: they disrupted COVID-19 efforts and critical supply chains – supply chain attacks grew 420 percent in just 12 months.

“Between 2019 and 2020, we saw an increase of over 300 percent in account takeover fraud alone,” Jacoby said. “Certainly, COVID was a contributor.”

Part of this was due to workers moving from the office to a home environment. Employees now were using their own devices and their own networks. Everybody was doing everything online, as well, from shopping, ordering groceries, gaming, and for the most part, were living our entire lives online. Unfortunately, the bad guys knew this, too, so they capitalized on it.

Data poverty is another issue heightened during the pandemic. Those without access to data and the internet were forced to live out their lives in the real world and expose themselves to the deadly Coronavirus.

“The idea behind data poverty is that there are just five major companies that control the majority of data required to make high-quality access decisions,” Jacoby said.

Stay Tuned For New Episodes

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More