Skip to content
‹ Back to IndustriesIndustrial IoT

How to Power Innovation and Efficiency with Attention to the Little Things

The podcast 'There's More to IT,' hosted by Jason Claybrook, discusses the role of technology in industry advancement. It highlights the importance of examining foundational questions and the impact of new technologies on business decisions. The episode encourages leaders to focus on the small details to avoid financial waste and ensure successful technology integration.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Jason Claybrook · · ElectricianGain Bandwidth TheoryInnovationInvestment
Share
How to Power Innovation and Efficiency with Attention to the Little Things

Key takeaways

01

Paying attention to the small details is crucial to avoid financial waste in technology adoption.

02

Technological innovation and adoption are occurring at a breakneck pace, demanding thoughtful decision-making from leaders.

03

Understanding the science behind technology choices prevents flawed decisions and financial loss.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

The pace of technological innovation and adoption is quicker than it’s ever been. In fact, it’s likely fair to call it breakneck.

However, the rush of chasing the latest and greatest is no excuse to avoid the fundamentals. In fact, failing to pay attention to the little things is a recipe not only for stagnation, but for regression and wasted dollars.

On this episode of There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher dove into the overarching topic of new and exciting technologies – and how to ensure your organization is making the most of them.

Particularly for organizational leaders, choosing which new technologies have staying power worth investing in is critical. For example, parts of the world are using 16Hz internet, which is pending approval in American – once approved, will it make sense for most businesses to adopt it?

“If you talk about technology but don’t understand the science behind whats going on, every decision that you make will be flawed.” – Simon Lok

Ignoring the details of technology adoption, rollout and implementation, Claybrook said, is as good as “setting money on fire,” and that’s a price no organization can afford in a global landscape shifting faster than any period in recent memory.

Tune in to the entirety of this episode of There’s More to IT for more front-line insights about the drivers behind solid IT investments, examples that show the perils of making a wrong turn (or, in this case, writing the wrong check), and more.

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

JC
Jason Claybrook
B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

Bill Schmidt of Renson House, in a recorded segment titled Data Historian, argues plant-floor process streams are better captured in a data historian than in Microsoft SQL Server or Oracle, since historians can store timestamps and changes rather than repeated readings and can make time-window reports feel faster. Precedence Research values industrial IoT at USD 602.87 billion in 2026, and vendor posts from CrateDB and Tiger Data describe where historians can fall short for broader analytics and why teams often want SQL access to that data.

  • 01Precedence Research values the industrial IoT market at USD 602.87 billion in 2026, growing 16.8% a year to 2035, so plant data streams keep getting larger.
  • 02In Schmidt’s example, historians can store a timestamped point when a value changes (skipping repeats), while logging every repeated reading in a relational table can increase storage and slow time-window reports.
  • 03Historians such as AVEVA PI handle capture; CrateDB argues cross-plant analytics often sits beside the historian, and Tiger Data notes teams want SQL/dashboards while generic relational tables can degrade as they grow.

Sep 30, 2026

CED: Specify holding brakes where gravity can move a servo axis

CED: Specify holding brakes where gravity can move a servo axis

CED’s Nicholas Rodacz demonstrates spring-set servo holding brakes. Selection requires the correct torque rating and manufacturer instructions; the bench demonstration does not replace a machine risk assessment or establish personnel safety.

  • 01A spring-set holding brake is intended to hold a stationary shaft within its rated torque; it is not automatically a safety brake.
  • 02Gravity and other stored energy require a machine-level assessment of load holding and any additional safety measures.
  • 03Use the exact motor specification and manufacturer inspection procedure. Hand-turning a shaft is not a sufficient brake-identification or safety acceptance test.

Sep 30, 2026

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gives accurate ETAs on 98% of trips. For logistics and field teams, the value is fresh road and place data AI agents can act on.

  • 01Traffic 2.0 claims accurate ETAs on 98% of trips, a vendor figure fleet teams can benchmark against ETA accuracy on their own lanes.
  • 02An AI agent that reroutes a driver is only as useful as the traffic data underneath it; Mapbox's agentic mapping engine processes anonymized movement data from over 45,000 applications.
  • 03The Places API, now in public preview, combines business listings with entrances, building footprints, operating hours and visitation patterns; leaving preview is one signal to watch.

Sep 28, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

JC
Jason Claybrook

Host, There's More to IT

Jason Claybrook is the host of the show 'There's More to IT,' where he explores foundational technology questions and their impact on industry. With a focus on innovation and efficiency, Claybrook engages with industry experts to delve into the driving forces behind technological advancements and critical decision-making.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512