Skip to content
‹ Back to IndustriesIndustrial IoT

Is Our Greatest Natural Resource Relying on IoT to Save It?

Water is the most vital resource we have. It is a basic need for every living thing on the planet. However, wasting water is a huge challenge that the world is facing. For decades, experts have been devising ways to conserve our water supply. Now they have the help of technology. Intelligent water management has…

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Beth Osborne · IotWater Conservation
Share
Is Our Greatest Natural Resource Relying on IoT to Save It?

Key takeaways

01

Water is the most vital resource we have.

02

It is a basic need for every living thing on the planet.

03

However, wasting water is a huge challenge that the world is facing.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Water is the most vital resource we have. It is a basic need for every living thing on the planet. However, wasting water is a huge challenge that the world is facing. For decades, experts have been devising ways to conserve our water supply. Now they have the help of technology. Intelligent water management has now become a viable option to preserve this resource, and the Internet of Things (IoT) is making it possible.

IoT Offers New Solutions for an Old Problem

The IoT offers new solutions for enhancing water management. According to an IBM article, comprehensive water management strategies, including the use of IoT devices, can reduce water costs by up to 20%.

IoT Is Enhancing Infrastructure

One way in which IoT is helping evolve water management is by giving old infrastructure new life. Most of the world’s water systems are aging, with mains, pumps, and reservoirs all being impacted. The final pipework that enters an actual home or building has not been something the utility companies had insight into, but IoT sensors are changing this.

IoT Alerts to Problems

IoT sensors can monitor what is happening with water supply. They can detect leaks, which means utilities are notified sooner and can rectify the situation before an extreme amount of water is lost. Prior to a leak, certain sensors could actually help with proactive maintenance by looking at certain data points that might suggest a leak is inevitable. Then the work can be done prior to a leak every occurring.

Sensors lead to a more universal water management program. IoT devices can even monitor the water quality and alert to any possible contamination.

Consumption Transparency—Smart Meters

Clarity around consumption is also possible with IoT devices, as they can tally what is used, by whom, and when. These smart water meters help consumers understand what they use and can help them downsize their consumption to be more conservative, especially in areas where droughts are the norm.

Smart meters are not widely available yet from utilities, but these IoT devices are expected to become standard in the next few years. Thus far, San Francisco has implemented the largest smart water meter program with more than 98% of the city’s water accounts having them.

IoT and Landscaping Water Usage

In addition to water used for plumbing purposes, water is also necessary for landscaping and irrigation. Much of the water used in these situations is wasted in the form of runoff or evaporation. Landscape irrigation systems that use sophisticated data analytics can help make watering more purposeful with sensor to detect moisture, heat, type of soil, and exposure to sunlight at different times of the day. By putting this data to use, landscape and irrigation watering can be optimized.

The power of IoT is having and will continue to have an effect on water systems. By using the tools that IoT provides, the way we think about water conservation is changing. From utility companies using it to detect leaks and maintenance needs to using collected data to transform water usage, the IoT is one of the most impressive innovations in modern water conservation.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

BO
Beth OsborneProfessional Writer and Content Marketing Expert

I think it's pretty cool that I get paid to write. I wrote my first story when I was five, which means I had a great imagination, an English teacher mom, and drive. In a way, I think I was born with it. I love words. I think they are what make us human. I'm also passionate about content and inbound marketing. I think every brand (no matter if it's just your own) has a story to tell. I'm not too bad at telling that story. I believe in delivering great content, educating audiences and empowering them to make the best decisions. I have been a marketing executive in multiple industries and have toured the country speaking and meeting with clients. I have a BA in English and an MBA in Marketing. My specialties include inbound marketing (certified), content marketing (certified), social media marketing (certified), email marketing (certified) and marketing analysis. I am available for one-time projects or an on-going relationship. I have experience with Hootsuite, HubSpot, Mail Chimp, Google Analytics, Pardot, Zoho, and WordPress. I've been freelancing for over 10 years, so I know how to manage projects and meet deadlines. I live in Las Vegas, NV (yes, really!) and am a ridiculous Carolina Panthers fan. I'm from the south. Yes, I do have an accent, and it's lovely. In my free time, I enjoy reading, writing, traveling all over the world, and spending time with my family, which includes one amazing husband and two spoiled dogs.

B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gives accurate ETAs on 98% of trips. For logistics and field teams, the value is fresh road and place data AI agents can act on.

  • 01Traffic 2.0 claims accurate ETAs on 98% of trips, a vendor figure fleet teams can benchmark against ETA accuracy on their own lanes.
  • 02An AI agent that reroutes a driver is only as useful as the traffic data underneath it; Mapbox's agentic mapping engine processes anonymized movement data from over 45,000 applications.
  • 03The Places API, now in public preview, combines business listings with entrances, building footprints, operating hours and visitation patterns; leaving preview is one signal to watch.

Sep 28, 2026

Telit Cinterion shows LTE-linked RTK GNSS demo; 1–2 cm in testing

Telit Cinterion shows LTE-linked RTK GNSS demo; 1–2 cm in testing

At The Things Conference in Amsterdam, Telit Cinterion demonstrated a CMB100 LTE Cat 1 bis kit feeding Swift Navigation correction data into its SE868K5-RTK receiver. The receiver averaged 1-2 centimeters in testing. In a finished product, performance still depends on signal level and antenna quality.

  • 01The CMB100 cellular setup fed Skylark Nx RTK corrections to the SE868K5-RTK receiver, which averaged 1-2 cm in testing.
  • 02Demo figures come from controlled testing; the receiver's own launch materials say final performance depends on signal level and antenna quality, so product enclosures and antenna placement need their own validation.

Sep 27, 2026

Toyota estimates 1T yen/year for automation from 2028

Toyota estimates 1T yen/year for automation from 2028

Toyota told investors factory automation could cost about 1 trillion yen ($6.4 billion) a year from 2028 across Toyota, group companies and major suppliers, CNBC reported. Toyota also said it could take roughly 400,000 robots. The company has not committed to the spending or said how long it would run, CNBC reported.

  • 011 trillion yen ($6.4 billion) per year estimated spending on factory automation starting 2028
  • 02About 400,000 robots needed across Toyota, group companies and major suppliers including replacements and new installations
  • 03Automation scope covers industrial robots, automated material handling, and future human-robot collaboration on factory floors

Sep 23, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

BO
Beth Osborne

Professional Writer and Content Marketing Expert

I think it's pretty cool that I get paid to write. I wrote my first story when I was five, which means I had a great imagination, an English teacher mom, and drive. In a way, I think I was born with it. I love words. I think they are what make us human. I'm also passionate about content and inbound marketing. I think every brand (no matter if it's just your own) has a story to tell. I'm not too bad at telling that story. I believe in delivering great content, educating audiences and empowering them to make the best decisions. I have been a marketing executive in multiple industries and have toured the country speaking and meeting with clients. I have a BA in English and an MBA in Marketing. My specialties include inbound marketing (certified), content marketing (certified), social media marketing (certified), email marketing (certified) and marketing analysis. I am available for one-time projects or an on-going relationship. I have experience with Hootsuite, HubSpot, Mail Chimp, Google Analytics, Pardot, Zoho, and WordPress. I've been freelancing for over 10 years, so I know how to manage projects and meet deadlines. I live in Las Vegas, NV (yes, really!) and am a ridiculous Carolina Panthers fan. I'm from the south. Yes, I do have an accent, and it's lovely. In my free time, I enjoy reading, writing, traveling all over the world, and spending time with my family, which includes one amazing husband and two spoiled dogs.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512