Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül,…

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Daniel Litwin · Can Algul PodcastDaniel Litwin PodcastTom Raftery PodcastTyler Kern Podcast
Share

Key takeaways

01

Today’s two features put IoT to work in different industries.

02

In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins.

03

We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül,…

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül, CEO of Pubinno, to talk about his mission to create an “Internet of Beer.”

IOT IS DRIVING ENERGY UPWARD AND PRICES DOWNWARD

For our first segment, we brought back one of our frequented IoT collaborators, Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP. Raftery has seen the connectivity of energy grids, rise of renewables, and shift of storage take charge in the last few years—and all of them have been enabled by the use of IoT. On the podcast, he analyzed which regions are leading the way in cheaper, connected renewables, and which regions are far behind.

“The costs of the main renewables—wind and solar—have come crashing down in the last forty years,” Raftery said, from $72/kwh to $0.02/kwh for solar, putting it below the price of natural gas. In fact, it is now cheaper to open new solar and wind parks than to continue running coal and gas plants. This is a major turning point in energy, and IoT is only going to make it easier, more efficient, and cheaper.

LET IT FLOW: IOT TAPS ARE CURBING FOOD WASTE FOR THE BEER INDUSTRY

Waste is an always-present issue in the restaurant industry, and serving beer is just one example. On average, 20 percent of beer from a keg is spilled due to over-pouring and excess foam. But IoT solutions from Pubinno prove this waste can be prevented. Their smart taps use a dynamic AI-powered flow algorithm to eliminate this waste and serve the perfect beer by accounting for temperature and pressure. Can Algül, CEO of Pubinno, joined us this week to talk about Pubinno’s mission to create an “Internet of Beer.” In addition to their smart taps, they also use cloud computing to help bars predict sales and manage their inventory. Their technology is used in eight countries and 200 bars.

Algül was in a position to notice the problems with serving beer because of his past experience as a bartender. “Sometimes you drink beer and get a metallic taste,” Algül said. This unpleasant taste comes from the speed of the flow through the tap; Algül found that his robotic, IoT kegs were able to regulate the flow such that it would ensure slower flow, eliminating the metallic taste. The system can also automatically order for you and provide you with suggestions; Algül believes this will make life easier for bar owners managing an ever-desirable inventory and bar patrons looking for a personalized bar experience.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Robotics industry surges in mid-2026: AMRs, physical AI, and lab automation headline a busy fortnight

Robotics industry surges in mid-2026: AMRs, physical AI, and lab automation headline a busy fortnight

The robotics industry is experiencing a significant surge by mid-2026, with advancements primarily in autonomous mobile robots (AMRs), physical AI, and lab automation. Companies like ABB, NVIDIA, and Hugging Face are leading developments in these technologies, expanding their use in sectors such as warehouses, labs, and data centers. A notable increase in startup activity is also contributing to this momentum, pushing robotics applications further into diverse environments.

  • 01Robotics industry sees substantial growth in 2026.
  • 02Key areas of advancement include AMRs, physical AI, and lab automation.
  • 03Major companies and startups are driving innovations across various sectors.

Jul 15, 2026

93% of manufacturers have MES, but only 23% have fully integrated it, Rockwell Automation report finds

93% of manufacturers have MES, but only 23% have fully integrated it, Rockwell Automation report finds

A Rockwell Automation report reveals that while 93% of manufacturers have deployed a Manufacturing Execution System (MES), only 23% have fully integrated it across their enterprise. The survey involved 1,560 decision-makers from the manufacturing sector. It highlights a significant gap between MES deployment and its full integration into enterprise operations.

  • 0193% of manufacturers have deployed MES.
  • 02Only 23% of manufacturers have fully integrated MES enterprise-wide.
  • 03Survey conducted by Rockwell Automation involved 1,560 decision-makers.

Jul 14, 2026

Most mid-market manufacturers are stuck in AI pilot mode, and their data infrastructure is why

Most mid-market manufacturers are stuck in AI pilot mode, and their data infrastructure is why

A survey from Kaufman Rossin shows that 73% of manufacturers are stuck in the AI pilot phase due to challenges with their data infrastructure. The primary issues identified are outdated ERP systems and fragmented data silos, preventing these companies from scaling AI initiatives effectively. Mid-market manufacturers need to address these data challenges to leverage AI technologies fully.

  • 0173% of manufacturers remain in the AI pilot phase.
  • 02Legacy ERP systems hinder AI scalability.
  • 03Data silos are significant barriers to AI implementation.

Jul 14, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512