Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

The article discusses two key implementations of IoT: energy and beer industries. Energy solutions focus on a transition to renewables enabled by IoT, while the beer industry uses IoT smart taps to reduce waste. These solutions showcase the impact of IoT in operational efficiency and cost reduction.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Daniel Litwin · Can Algul PodcastDaniel Litwin PodcastTom Raftery PodcastTyler Kern Podcast
Share
MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

Key takeaways

01

Solar energy costs have decreased from $72/kwh to $0.02/kwh over forty years, making it cheaper than natural gas.

02

IoT-enabled smart taps can reduce beer waste by controlling temperature and pressure.

03

Renewable energy integration is advancing faster in specific regions due to IoT solutions.

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül, CEO of Pubinno, to talk about his mission to create an “Internet of Beer.”

IOT IS DRIVING ENERGY UPWARD AND PRICES DOWNWARD

For our first segment, we brought back one of our frequented IoT collaborators, Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP. Raftery has seen the connectivity of energy grids, rise of renewables, and shift of storage take charge in the last few years—and all of them have been enabled by the use of IoT. On the podcast, he analyzed which regions are leading the way in cheaper, connected renewables, and which regions are far behind.

“The costs of the main renewables—wind and solar—have come crashing down in the last forty years,” Raftery said, from $72/kwh to $0.02/kwh for solar, putting it below the price of natural gas. In fact, it is now cheaper to open new solar and wind parks than to continue running coal and gas plants. This is a major turning point in energy, and IoT is only going to make it easier, more efficient, and cheaper.

LET IT FLOW: IOT TAPS ARE CURBING FOOD WASTE FOR THE BEER INDUSTRY

Waste is an always-present issue in the restaurant industry, and serving beer is just one example. On average, 20 percent of beer from a keg is spilled due to over-pouring and excess foam. But IoT solutions from Pubinno prove this waste can be prevented. Their smart taps use a dynamic AI-powered flow algorithm to eliminate this waste and serve the perfect beer by accounting for temperature and pressure. Can Algül, CEO of Pubinno, joined us this week to talk about Pubinno’s mission to create an “Internet of Beer.” In addition to their smart taps, they also use cloud computing to help bars predict sales and manage their inventory. Their technology is used in eight countries and 200 bars.

Algül was in a position to notice the problems with serving beer because of his past experience as a bartender. “Sometimes you drink beer and get a metallic taste,” Algül said. This unpleasant taste comes from the speed of the flow through the tap; Algül found that his robotic, IoT kegs were able to regulate the flow such that it would ensure slower flow, eliminating the metallic taste. The system can also automatically order for you and provide you with suggestions; Algül believes this will make life easier for bar owners managing an ever-desirable inventory and bar patrons looking for a personalized bar experience.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Industrial IoT expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

93% of manufacturers have MES, but only 23% have fully integrated it across the enterprise

93% of manufacturers have MES, but only 23% have fully integrated it across the enterprise

A report by Rockwell Automation reveals that while 93% of manufacturers have adopted Manufacturing Execution Systems (MES), only 23% have fully integrated these systems enterprise-wide. This discrepancy highlights a challenge in achieving full digital transformation across the manufacturing sector.

  • 01Manufacturing Execution Systems (MES) have been adopted by 93% of manufacturers.
  • 02Only 23% of manufacturers have fully integrated MES across their enterprise.
  • 03Enterprise-wide integration of MES is essential for complete digital transformation in manufacturing.

Jul 24, 2026

AI kaizens, agentic systems, and pricing pressure: what manufacturers are actually doing with IIoT in 2026

AI kaizens, agentic systems, and pricing pressure: what manufacturers are actually doing with IIoT in 2026

The industrial sector is transitioning its use of AI from pilot programs to operational applications, particularly on the plant floor. Companies are exploring AI-driven kaizens, agentic systems, and are debating outcome-based pricing models as part of their industrial IoT strategies. This shift indicates a move towards integrating AI technology more deeply into manufacturing processes by 2026.

  • 01Industrial AI is shifting from pilot projects to operational use in manufacturing facilities.
  • 02Outcome-based pricing models are being debated within the industrial AI sector.
  • 03AI-driven kaizens and agentic systems are being utilized in industrial IoT strategies.

Jul 24, 2026

Industrial manufacturing M&A hits $173 billion as convergence deals crowd out single-theme bets

Industrial manufacturing M&A hits $173 billion as convergence deals crowd out single-theme bets

The industrial manufacturing M&A sector has reached $173 billion, with a 28% increase year-over-year. Mega-deals and strategic buyers are the primary drivers of this surge, as reported by PwC in their 2026 midyear outlook. The focus on convergence deals is overshadowing single-theme investments in the industry.

  • 01Industrial manufacturing M&A has surged to $173 billion.
  • 02There is a 28% year-over-year increase in industrial M&A activity.
  • 03Convergence deals are becoming more prevalent, overshadowing single-theme investments.

Jul 23, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

Daniel Litwin
Daniel Litwin

MarketScale Podcast Host

MarketScale

Daniel Litwin is a podcast host and content creator at MarketScale, focusing on tech-driven industries such as Industrial IoT and energy innovation. He engages with industry leaders to explore emerging trends and technologies.

TR
Tom Raftery

Global VP, Futurist and Innovation Evangelist

SAP

Tom Raftery is the Global VP, Futurist, and Innovation Evangelist at SAP, with expertise in energy innovation and IoT solutions. He focuses on connected energy grids, the rise of renewables, and advanced storage technologies.

CA
Can Algül

CEO

Pubinno

Can Algül is the CEO of Pubinno, which innovates in the beer industry by preventing waste with smart taps using IoT and AI technology. His mission involves creating an 'Internet of Beer,' optimizing beer serving efficiency.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512