Skip to content
‹ Back to IndustriesIndustrial IoT

MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

The article discusses two key implementations of IoT: energy and beer industries. Energy solutions focus on a transition to renewables enabled by IoT, while the beer industry uses IoT smart taps to reduce waste. These solutions showcase the impact of IoT in operational efficiency and cost reduction.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Daniel Litwin · · Can Algul PodcastDaniel Litwin PodcastTom Raftery PodcastTyler Kern Podcast
Share
MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

Key takeaways

01

Solar energy costs have decreased from $72/kwh to $0.02/kwh over forty years, making it cheaper than natural gas.

02

IoT-enabled smart taps can reduce beer waste by controlling temperature and pressure.

03

Renewable energy integration is advancing faster in specific regions due to IoT solutions.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül, CEO of Pubinno, to talk about his mission to create an “Internet of Beer.”

IOT IS DRIVING ENERGY UPWARD AND PRICES DOWNWARD

For our first segment, we brought back one of our frequented IoT collaborators, Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP. Raftery has seen the connectivity of energy grids, rise of renewables, and shift of storage take charge in the last few years—and all of them have been enabled by the use of IoT. On the podcast, he analyzed which regions are leading the way in cheaper, connected renewables, and which regions are far behind.

“The costs of the main renewables—wind and solar—have come crashing down in the last forty years,” Raftery said, from $72/kwh to $0.02/kwh for solar, putting it below the price of natural gas. In fact, it is now cheaper to open new solar and wind parks than to continue running coal and gas plants. This is a major turning point in energy, and IoT is only going to make it easier, more efficient, and cheaper.

LET IT FLOW: IOT TAPS ARE CURBING FOOD WASTE FOR THE BEER INDUSTRY

Waste is an always-present issue in the restaurant industry, and serving beer is just one example. On average, 20 percent of beer from a keg is spilled due to over-pouring and excess foam. But IoT solutions from Pubinno prove this waste can be prevented. Their smart taps use a dynamic AI-powered flow algorithm to eliminate this waste and serve the perfect beer by accounting for temperature and pressure. Can Algül, CEO of Pubinno, joined us this week to talk about Pubinno’s mission to create an “Internet of Beer.” In addition to their smart taps, they also use cloud computing to help bars predict sales and manage their inventory. Their technology is used in eight countries and 200 bars.

Algül was in a position to notice the problems with serving beer because of his past experience as a bartender. “Sometimes you drink beer and get a metallic taste,” Algül said. This unpleasant taste comes from the speed of the flow through the tap; Algül found that his robotic, IoT kegs were able to regulate the flow such that it would ensure slower flow, eliminating the metallic taste. The system can also automatically order for you and provide you with suggestions; Algül believes this will make life easier for bar owners managing an ever-desirable inventory and bar patrons looking for a personalized bar experience.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

Machine condition monitoring in 2025: MRFR says $1.49 billion, FMI says $3.2 billion

Machine condition monitoring in 2025: MRFR says $1.49 billion, FMI says $3.2 billion

IndexBox expects machine health monitoring to spread from power generation and heavy process industries into mid-sized manufacturing, fleets and rail by 2035. Market Research Future values the market at $1.49 billion in 2025, while Future Market Insights puts it at $3.2 billion. MRFR gives hardware 47.2% of 2025 revenue and forecasts software to grow 11.8% a year through 2035.

  • 01Hardware is about half or more of spending (46% to over 55%), and vibration leads where reported (34.2% to 36.1%), while one forecast puts software growth at 11.8% a year. That mix is a better budgeting benchmark than any total.
  • 02Analysts are urging vendors toward pricing tied to downtime avoided instead of sensor count, which would make the downtime baseline, and who measures it, the clause that matters most in a monitoring contract.

Nov 4, 2026

Schneider Electric's TeSys Tera puts failure warnings inside old motor control cabinets

Schneider Electric's TeSys Tera puts failure warnings inside old motor control cabinets

Schneider Electric's TeSys Tera adds fault protection and pre-failure alarms. Its quoted 30–50% downtime cut is a general benchmark, so each plant's own hourly downtime cost decides the payback.

  • 01Predictive maintenance on legacy motors can now arrive as a starter swap: TeSys Tera fits existing control cabinets and intelligent motor control center buckets instead of requiring a rebuild.
  • 02The hourly downtime cost a plant plugs in could decide the business case before the hardware does.
  • 03The 30–50% downtime reduction attached to the launch is a McKinsey benchmark for predictive versus reactive maintenance in general, so the useful proof will be measured results from retrofitted plants.

Nov 3, 2026

A $373 ISO standard lets mobile robots from different vendors share a floor

A $373 ISO standard lets mobile robots from different vendors share a floor

A3 published ISO 21423:2026, setting common communication requirements so mixed-vendor IMRs can exchange location, speed, direction, tasks, condition and availability data. A3 sells it for $373. It also covers lifts, doors, alarms and ERP tools, pulling facilities and IT into robot buys.

  • 01A $373 document could give plant buyers something specific to ask for when a forklift from one vendor and a floor-cleaning robot from another have to share an aisle.
  • 02Sites that already run MassRobotics or VDA 5050 interfaces start close to the new standard, since ISO 21423 was built from both and uses the same MQTT and JSON foundations.
  • 03Robots calling a lift or passing an automated door fall inside the standard's scope, so the owners of building systems and ERP have a seat in robot buying decisions.

Nov 2, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

Daniel Litwin
Daniel Litwin

MarketScale Podcast Host

MarketScale

Daniel Litwin is a podcast host and content creator at MarketScale, focusing on tech-driven industries such as Industrial IoT and energy innovation. He engages with industry leaders to explore emerging trends and technologies.

TR
Tom Raftery

Global VP, Futurist and Innovation Evangelist

SAP

Tom Raftery is the Global VP, Futurist, and Innovation Evangelist at SAP, with expertise in energy innovation and IoT solutions. He focuses on connected energy grids, the rise of renewables, and advanced storage technologies.

CA
Can Algül

CEO

Pubinno

Can Algül is the CEO of Pubinno, which innovates in the beer industry by preventing waste with smart taps using IoT and AI technology. His mission involves creating an 'Internet of Beer,' optimizing beer serving efficiency.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512