Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

The article discusses two key implementations of IoT: energy and beer industries. Energy solutions focus on a transition to renewables enabled by IoT, while the beer industry uses IoT smart taps to reduce waste. These solutions showcase the impact of IoT in operational efficiency and cost reduction.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Daniel Litwin · Can Algul PodcastDaniel Litwin PodcastTom Raftery PodcastTyler Kern Podcast
Share
MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

Key takeaways

01

Solar energy costs have decreased from $72/kwh to $0.02/kwh over forty years, making it cheaper than natural gas.

02

IoT-enabled smart taps can reduce beer waste by controlling temperature and pressure.

03

Renewable energy integration is advancing faster in specific regions due to IoT solutions.

Get featured

Want to get featured in MarketScale Industrial IoT?

Create a free MarketScale workspace and get your company's expertise featured across our Industrial IoT coverage. No credit card, no demo required.

Request an invite

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül, CEO of Pubinno, to talk about his mission to create an “Internet of Beer.”

IOT IS DRIVING ENERGY UPWARD AND PRICES DOWNWARD

For our first segment, we brought back one of our frequented IoT collaborators, Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP. Raftery has seen the connectivity of energy grids, rise of renewables, and shift of storage take charge in the last few years—and all of them have been enabled by the use of IoT. On the podcast, he analyzed which regions are leading the way in cheaper, connected renewables, and which regions are far behind.

“The costs of the main renewables—wind and solar—have come crashing down in the last forty years,” Raftery said, from $72/kwh to $0.02/kwh for solar, putting it below the price of natural gas. In fact, it is now cheaper to open new solar and wind parks than to continue running coal and gas plants. This is a major turning point in energy, and IoT is only going to make it easier, more efficient, and cheaper.

LET IT FLOW: IOT TAPS ARE CURBING FOOD WASTE FOR THE BEER INDUSTRY

Waste is an always-present issue in the restaurant industry, and serving beer is just one example. On average, 20 percent of beer from a keg is spilled due to over-pouring and excess foam. But IoT solutions from Pubinno prove this waste can be prevented. Their smart taps use a dynamic AI-powered flow algorithm to eliminate this waste and serve the perfect beer by accounting for temperature and pressure. Can Algül, CEO of Pubinno, joined us this week to talk about Pubinno’s mission to create an “Internet of Beer.” In addition to their smart taps, they also use cloud computing to help bars predict sales and manage their inventory. Their technology is used in eight countries and 200 bars.

Algül was in a position to notice the problems with serving beer because of his past experience as a bartender. “Sometimes you drink beer and get a metallic taste,” Algül said. This unpleasant taste comes from the speed of the flow through the tap; Algül found that his robotic, IoT kegs were able to regulate the flow such that it would ensure slower flow, eliminating the metallic taste. The system can also automatically order for you and provide you with suggestions; Algül believes this will make life easier for bar owners managing an ever-desirable inventory and bar patrons looking for a personalized bar experience.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Industrial IoT Insights

Get new expert content in your inbox.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Lockheed Martin and Xaba cite 10x gain in robot drilling accuracy with xCognition

Lockheed Martin and Xaba cite 10x gain in robot drilling accuracy with xCognition

Lockheed Martin and Xaba reported that adding Xaba’s xCognition controller to an industrial robot improved drilling accuracy and consistency by 10x. The claim is tied to a two-phase evaluation that included drilling tests on an aluminum plate with specified positional tolerances. The result points to how robotics augmented with xCognition could take on operations typically kept on more expensive and less flexible CNC machines.

  • 01Lockheed Martin and Xaba reported a 10x accuracy-and-consistency improvement tied to a two-phase test that included drilling on an aluminum plate with specified positional tolerances.
  • 02If the goal is moving selected drilling or light machining off CNC, the first gating item is whether the controller enables path-mode accuracy under tolerance, not whether the robot can detect parts.
  • 03Moruzzi’s observation that most AI research emphasis is still on computer vision is a reminder to separate “perception AI” from “process AI” when writing automation requirements and budgets.

Sep 13, 2026

Top Shops Conference set for Oct. 6-7, 2026 in Cleveland

Top Shops Conference set for Oct. 6-7, 2026 in Cleveland

Top Shops Conference is scheduled for Oct. 6-7, 2026 at the Huntington Convention Center in Cleveland, Ohio.

  • 01Products Finishing reported the 2026 Top Shops survey opened Feb. 1 and closed April 10.
  • 02Facilities that perform the highest across the survey metrics earn the distinction as a PF Top Shop, according to Products Finishing.

Sep 13, 2026

FFRA’s California film recycling pilots run through Nov. 30 to track warehouse wrap recovery

FFRA’s California film recycling pilots run through Nov. 30 to track warehouse wrap recovery

The Flexible Film Recycling Alliance has started two commercial plastic film recycling pilots in California, running July 1 through Nov. 30. The programs test two collection models, one using 1-800-GOT-JUNK? routes and one using Shorr Packaging’s warehouse logistics. For operators, the near-term value is a measurable playbook for separating and aggregating clean polyethylene film at scale.

  • 01FFRA’s premise is that commercial polyethylene film is relatively clean and single-material; the pilots test whether collection and aggregation logistics can capture it at scale.
  • 02The pilots’ biggest enterprise signal is standardization: FFRA is using the same Rack n’ Pack collection setup across regions so results can be compared apples-to-apples.
  • 03With recent U.S. film-recycling capacity disruptions cited by Waste360, end-market certainty and contracted offtake terms will matter as much as collection participation.

Sep 13, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

Daniel Litwin
Daniel Litwin

MarketScale Podcast Host

MarketScale

Daniel Litwin is a podcast host and content creator at MarketScale, focusing on tech-driven industries such as Industrial IoT and energy innovation. He engages with industry leaders to explore emerging trends and technologies.

TR
Tom Raftery

Global VP, Futurist and Innovation Evangelist

SAP

Tom Raftery is the Global VP, Futurist, and Innovation Evangelist at SAP, with expertise in energy innovation and IoT solutions. He focuses on connected energy grids, the rise of renewables, and advanced storage technologies.

CA
Can Algül

CEO

Pubinno

Can Algül is the CEO of Pubinno, which innovates in the beer industry by preventing waste with smart taps using IoT and AI technology. His mission involves creating an 'Internet of Beer,' optimizing beer serving efficiency.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512