Pandemic Accelerated Demand for Semiconductor Chips, Says Intel VP

The global chip supply chain is in crisis mode after a mass shortage and the COVID-19 pandemic. Watch or read below as Gregory Bryant, Intel executive VP of client computing, talks about the demand for semiconductor chips.

 

Host: Let’s talk first, Greg, about the demand, is this just a snap back from covid, from the pandemic lock down, or is there really demand at a level that the industry has never seen?

Bryant: Hey, Matt, Thanks for having me on. I really appreciate the opportunity. And, you know, it’s not a snapback, really. If you step back even before COVID, we had this trend towards the digitization of everything, of everything, whether it was the automobile, the factory, the hospital. We saw strong demand increasing in those areas of those as those services became more and more digital. And then certainly with the onset of COVID, we did see a massive acceleration and a real disruption in that demand and the shape of the demand. And it was uneven across the industries. But I believe a lot of that is elastic. It’s truly an acceleration. Just in my business, client computing at Intel, if you think about the way people are using PC clients and the need to work from home or work from anywhere, or the ability to learn and do and provide education from home, the need to connect with family and friends around the world, those changes are substantial and I believe the lasting.

Host: So we’ve seen, obviously, the news of your $20 billion bet on US manufacturing, great news really, I guess for people who need your chips, especially close to home in the US supply chain. Are you able to ramp up quickly enough to match this demand or are there areas where Intel is feeling the pressure as well?

Bryant: Well, we’re leaning in to this demand and investing in capacity. Just two weeks ago, we outlined our new IDM 2.0 strategy. That’s the integrated and design and manufacturing strategy that’s unique to Intel and the footprint that we have around the world. So we’re investing in our own internal capacity to meet the demand of our customers and leveraging the leadership technologies that we have in packaging and in building leadership products in every segment that we participate in. In addition to that, we’re partnering with a global supply chain and external foundries and partners, obviously, to help drive even more capacity and supply and advantages, cost advantages and tailor products for our customers. And then third and last but not least, we announced Intel foundry services, which is our entry into being a foundry capacity supplier, a provider of capacity in the United States and Europe for customers around the world. And we put our chips on the table. We were investing $20 billion in Arizona for the first two factories. And we intend to accelerate our capacity to help meet this demand.

One other thing I’d say, Matt, is that we’re unique in that we have this large global footprint. And we can work with the global supply chain partners, these third parties who are needed to build the materials and the individual component supplies that help our customers deliver their solutions. So we’re trying to help solve the greater industry problem that exists to meet this demand.

 

“We’re leaning in to this [chip] demand and investing in capacity.” – Gregory Bryant, Intel executive VP of client computing

 

Host: There have been analysts who are concerned, especially with government involvement, Biden’s plan to try and stem the chip shortage could lead to a structural oversupply over time. How do you feel about that?

Bryant: Look, we think we’re at the beginning of a decade, a decade long cycle of demand. As I said in the opening, with the digitization of everything across industry, we think that demand is lasting. And and we’ve clearly seen that semiconductors are an important and essential part of every industry. So we’ve got to get on board with not just investing in the physical infrastructure, but also investing in the digital infrastructure. We think that’s important. We’re obviously going to invest in capacity independent of that. And that was part of the announcement of the $20 billion expansion. But we actually we want to see support for accelerated investment. We’ve got to build out more quickly because we do think this is a lasting decade long cycle.

Host: How important. I just got 30 seconds here, Greg, but how important is the dawn of a guy to your industry?

Bryant: Incredibly important. More and more of these devices as they become digital. They’re becoming more intelligent. And we think that we’re unique in that we have the software, the hardware, the manufacturing, the design capability. Now foundry services to enable us and our customers and partners to build these more intelligent solutions to meet the needs of the future. And we’re committed to do just that.

*Bloomberg contributed to this article

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More
employer
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
March 2, 2026

Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…

Read More