The Key to Military Intelligence? A Foundation of Trust

Bringing together leaders, lawmakers and lawbreakers. Host Luke Fox explores how innovations in business and technology are redefining our trust in security measures.

 

Trust is foundational to many relationships and organizations, maybe none more than those in military, intelligence, and government positions. Joining The Trust Revolution and host Luke Fox is a man who has experience in all three, COL Chris Costa. Costa spent 34 years in the Department of Defense as an intelligence officer and counterterrorism and hostage director. COL Costa has played an important role in security and shared his experiences. He’s now retired and is the Executive Director of the International Spy Museum.

“Trust is fundamental to being an intelligence officer and serving in the U.S. military. It starts when you take the oath to the constitution,” Costa said.

COL Costa explained that trust among service members starts with the foundation of reliance on one other. What he learned about trust in that role, he took with him as he transitioned to the intelligence world.

However, the trust in relationships is different. “It’s a double-edged sword in intelligence. You’re building trust with a source, but they could be a double agent.”

“Trust is fundamental to being an intelligence officer and serving in the U.S. military. It starts when you take the oath to the constitution” -Chris Costa

When working with sources, those people are taking a huge personal risk. They could be captured, interrogated, or executed. COL Costa shared an experience with a young Taliban. “We are interested in the information he had, and we wanted to protect him, but he had to take direction from me.” That relationship was worth the trust instilled in the operative, and COL Costa said the intelligence he provided most likely saved American lives.

In his next role as a hostage recovery expert in the White House, there was a new paradigm of trust. Families had to trust that he and his counterparts were doing everything to receive them. “We had an obligation to tell them everything we could without jeopardizing anything.”

From a lifetime of service and trust, COL Costa is now providing a means of trust to the public by leading the International Spy Museum in D.C. These exhibits tell important, unknown stories about the power of trust.

Catch Up On Previous Episodes of The Trust Revolution!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More