Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

The Lion’s Den

Protocol Conversion Gives Factories An Edge To Stay Ahead Business leaders understand that the thoughtful integration of technology is key to acquiring and maintaining a competitive advantage. Only by staying ahead of the technology curve can a company stay in business. Accomplishing this in the Digital Era means leveraging automation solutions that decrease costs, enhance…

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Industrial Iot · Promoted Content
Share
The Lion’s Den

Key takeaways

01

Protocol Conversion Gives Factories An Edge To Stay Ahead Business leaders understand that the thoughtful integration of technology is key to acquiring and maintaining a competitive advantage.

02

Only by staying ahead of the technology curve can a company stay in business.

03

Accomplishing this in the Digital Era means leveraging automation solutions that decrease costs, enhance…

Get featured

Want to get featured in MarketScale Industrial IoT?

Create a free MarketScale workspace and get your company's expertise featured across our Industrial IoT coverage. No credit card, no demo required.

Request an invite

Protocol Conversion Gives Factories An Edge To Stay Ahead

Business leaders understand that the thoughtful integration of technology is key to acquiring and maintaining a competitive advantage. Only by staying ahead of the technology curve can a company stay in business. Accomplishing this in the Digital Era means leveraging automation solutions that decrease costs, enhance efficiencies, and maximize productivity. Manufacturers that wish to remain competitive must adopt digitization and automation across their operations, or risk being outperformed by rivals who invest in the technology.

A 2017 PriceWaterhouseCoopers survey of industrial companies titled Digital Factories 2020: Shaping the Future of Manufacturing found that 6% of polled companies had already fully digitized their factories, 85% responded that they use digitization widely, and 41% are using some standalone digital solution at their facility. Utilizing innovative technologies is a must for industrial organizations, but integrating these solutions can represent a significant capital investment. Even more challenging is the brisk evolution of technology which threatens to render solutions (equipment, operations, systems, etc.) outdated after they’re implemented, limiting ROI. How does a company enhance operations and keep pace with accelerating technological change in a way that is cost-effective? The solution: protocol conversion.

Protocol conversion involves connecting existing assets so that they communicate with one another, allowing a company to get the most out of their legacy equipment. While older machines may not have been designed for interoperability, protocol conversion can unite the assets and upgrade both their controls and motion to improve their manufacturing and management capabilities. Protocol conversion enables industrial machines to aggregate data in order to drive optimization. The data that is compiled can be monitored and analyzed to generate actionable insights, predict maintenance interventions, and minimize equipment downtime. By connecting legacy equipment for interoperability and utilizing Industrial Internet of Things-enabled technologies to upgrade or retrofit factory devices, companies can avoid having to rip and replace assets, promoting a fast ROI.

With over forty years of experience, Red Lion Controls is a global leader in communication, monitoring and control for industrial automation and networking. We provide proven resources for optimizing existing factory infrastructure through automation and M2M technology. Our solutions for protocol conversion can improve industrial operations using a balanced and flexible approach that is cost-effective. We facilitate a seamless transition from a traditional factory to an advanced network infrastructure, all with minimal downtime. Visit us here to learn more about our industrial automation products that can help your organization stay competitive.

Visit us at www.redlion.net to learn more

Read more at redlion.net

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

II
Industrial Iot

Follow Industrial IoT Insights

Get new expert content in your inbox.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Can a Finishing System adapt to fluctuating labor availability?

Can a Finishing System adapt to fluctuating labor availability?

Labor shortages in manufacturing have led companies to explore automated solutions to maintain productivity and efficiency. Adapting finishing systems to fluctuating labor availability is essential for business resilience. Automation offers a viable strategy to counteract the scarcity of skilled workers.

  • 01Automation can help counteract the scarcity of skilled workers in manufacturing.
  • 02Adaptable finishing systems are essential in dealing with fluctuating labor availability.

Aug 13, 2026

Conveyorized Finishing Systems that are Expandable and Scalable

Conveyorized Finishing Systems that are Expandable and Scalable

In the current industrial landscape, the need for flexibility and scalability in manufacturing systems is growing. Automation, such as conveyorized finishing systems, is being adopted to counteract labor shortages and enhance productivity.

  • 01Manufacturing systems today require flexibility and scalability.
  • 02Companies are increasingly adopting automation due to labor shortages.
  • 03Conveyorized finishing systems are helping to maintain efficiency and productivity.

Aug 13, 2026

Cranswick automates 240-picks-per-minute sausage line with Rockwell Automation delta robots, freeing workers for skilled roles

Cranswick automates 240-picks-per-minute sausage line with Rockwell Automation delta robots, freeing workers for skilled roles

Cranswick, one of Britain's largest premium food manufacturers, has commissioned a fully automated robotic pick-and-place system powered by Rockwell Automation's Allen-Bradley hardware and autonox delta robots to handle end-of-line sausage packaging at 240 cycles per minute. The deployment, delivered by CWM Automation, removes a manual bottleneck on a high-volume seasonal line and reassigns workers to more skilled positions. The project lands as UK food manufacturers face mounting pressure to find automation ROI amid ongoing labor constraints and rising production targets.

  • 01Cranswick's new autonox delta robot system executes 240 pick-and-place cycles per minute on its pigs-in-blankets packaging line, a throughput rate that manual labor cannot match at scale.
  • 02Allen-Bradley Kinetix VP servo motors and a GuardLogix 5380 safety controller handle precision detection and orientation of each sausage before placement, per Rockwell Automation's announcement.
  • 03Workers displaced from the manual packaging stage are being redeployed to more skilled roles on other production lines, a model other food manufacturers can replicate to address labor productivity gaps.

Aug 13, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

II
Industrial Iot

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512