Two competing industry visionaries join forces to tackle telecom’s biggest challenge

 

Despite the astounding advances in technology the last 30 years, geospatial data and quality in telecommunications has not improved. Why is this? Tom Counts, president and CEO of 3-GIS, and Peter Batty, chief research officer of SSP Innovations, sat down with Host Daniel Litwin to dive into this phenomenon.

This data is essential because it provides a base of truth to dictate decision making. “The GIS set data is the center of the truth. If you don’t know the truth, you’re in trouble. If you want to run a business and you don’t understand your assets, you don’t understand that they’re accurate. It’s hard for you to assign them; it’s impossible for you to provision them; it’s troublesome for you to try to repair them,” Counts stated.

The quicker one can get from the edge to the database, the less likely there is for corruption. People tend to want to go through cycles of review of data, which can corrupt its accuracy. So those extracting data from the edge need to be trained to inspect, recognize and post data in the field and trust for it to come in while only looking for irregularities. 95% of the time it will be accurate and correct. “Having high quality geospatial data is fundamental to being able to quickly diagnose where the problem is and fix it,” Batty said.

Currently, the number of tools available today, such as augmented reality (AR), machine learning and full automation, help improve data quality. For instance, gaming, such as Pokémon Go, is helping to create a map of the world, and home design and AR are also playing a role in improving data quality.

For more information on the geospatial data in the telecommunications sector, visit www.3-GIS.com or subscribe to the Fiberside Chat podcast on Apple iTunes or Spotify.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More