Two competing industry visionaries join forces to tackle telecom’s biggest challenge

 

Despite the astounding advances in technology the last 30 years, geospatial data and quality in telecommunications has not improved. Why is this? Tom Counts, president and CEO of 3-GIS, and Peter Batty, chief research officer of SSP Innovations, sat down with Host Daniel Litwin to dive into this phenomenon.

This data is essential because it provides a base of truth to dictate decision making. “The GIS set data is the center of the truth. If you don’t know the truth, you’re in trouble. If you want to run a business and you don’t understand your assets, you don’t understand that they’re accurate. It’s hard for you to assign them; it’s impossible for you to provision them; it’s troublesome for you to try to repair them,” Counts stated.

The quicker one can get from the edge to the database, the less likely there is for corruption. People tend to want to go through cycles of review of data, which can corrupt its accuracy. So those extracting data from the edge need to be trained to inspect, recognize and post data in the field and trust for it to come in while only looking for irregularities. 95% of the time it will be accurate and correct. “Having high quality geospatial data is fundamental to being able to quickly diagnose where the problem is and fix it,” Batty said.

Currently, the number of tools available today, such as augmented reality (AR), machine learning and full automation, help improve data quality. For instance, gaming, such as Pokémon Go, is helping to create a map of the world, and home design and AR are also playing a role in improving data quality.

For more information on the geospatial data in the telecommunications sector, visit www.3-GIS.com or subscribe to the Fiberside Chat podcast on Apple iTunes or Spotify.

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More