Two competing industry visionaries join forces to tackle telecom’s biggest challenge

 

Despite the astounding advances in technology the last 30 years, geospatial data and quality in telecommunications has not improved. Why is this? Tom Counts, president and CEO of 3-GIS, and Peter Batty, chief research officer of SSP Innovations, sat down with Host Daniel Litwin to dive into this phenomenon.

This data is essential because it provides a base of truth to dictate decision making. “The GIS set data is the center of the truth. If you don’t know the truth, you’re in trouble. If you want to run a business and you don’t understand your assets, you don’t understand that they’re accurate. It’s hard for you to assign them; it’s impossible for you to provision them; it’s troublesome for you to try to repair them,” Counts stated.

The quicker one can get from the edge to the database, the less likely there is for corruption. People tend to want to go through cycles of review of data, which can corrupt its accuracy. So those extracting data from the edge need to be trained to inspect, recognize and post data in the field and trust for it to come in while only looking for irregularities. 95% of the time it will be accurate and correct. “Having high quality geospatial data is fundamental to being able to quickly diagnose where the problem is and fix it,” Batty said.

Currently, the number of tools available today, such as augmented reality (AR), machine learning and full automation, help improve data quality. For instance, gaming, such as Pokémon Go, is helping to create a map of the world, and home design and AR are also playing a role in improving data quality.

For more information on the geospatial data in the telecommunications sector, visit www.3-GIS.com or subscribe to the Fiberside Chat podcast on Apple iTunes or Spotify.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI
What Does Winning Look Like in the Age of AI-Driven Marketing?
November 24, 2025

As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More