Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

What Can Comedians Teach Business Leaders About Presentations?

Comedians like Jerry Seinfeld and Robin Williams can teach business leaders valuable lessons about presentations. Jerry Seinfeld represents a prepared, rehearsed approach, while Robin Williams exemplifies improvisation and adaptability. Both styles can be effective in engaging audiences and delivering messages.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Howard Holton · Carlos Vargas PodcastComediansHoward Holton PodcastPaul Lewis Podcast
Share
What Can Comedians Teach Business Leaders About Presentations?

Key takeaways

01

Comedians like Jerry Seinfeld and Robin Williams illustrate the effectiveness of different presentation styles.

02

Both rehearsal and improvisation can successfully engage and address the same audience.

03

Strategies in presentations should adapt to the type of content and audience.

We all need a good laugh from time to time, especially when life feels heavy or a social interaction gets tense. The hosts of The Suite Spot recently observed that two of their favorite comedians can provide more than just a couple laughs. They can actually give quite a bit of insight into how to present well. A skill which is imperative in the business world.

Co-host Paul Lewis realized everyone on his team has a unique presentation style when working with clients, “We have a very distinct, different approach to presentations. A very distinct difference in how we have conversations with clients and I think that’s best described by talking about two different comedians,” Lewis said. The comedians in question? Jerry Seinfeld who tends to prepare his content in advance, practice it repeatedly and really hone it, and the late Robin Williams who was more likely to customize his content each time he performed it, not afraid to improvise or make changes. “And it works so well, that two people that do those things, so incredibly opposite, can in fact address the same audience can in fact, hold the same audience, and in fact, deliver the same message,” Howard Holton said.

Lewis noted that his team’s strategies change depending on the type of content they’re discussing, “Some of that content has been sort of strategy focused, some of that content is based on how you operate IT, some of that content is based on, you know, the portfolio to which we sell. But it’s all reasonably technical, but the audience tends to be executive,” Lewis noted. Overall though, Lewis feels he has a specific style he tends to stay true to, “My approach in presentations tends to be, I don’t want to say rehearsed, but I do want to say practiced, right?,” Lewis explained.

Make Sure to Subscribe to The Suite Spot to Stay Up to Date!https://marketscale.com/industries/podcast-network/the-suite-spot/

About the author

HH
Howard Holton

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Industrial IoT expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Cobot orders surged 55.6% in Q1 2026 as automation demand shifts away from automotive OEMs

Cobot orders surged 55.6% in Q1 2026 as automation demand shifts away from automotive OEMs

In the first quarter of 2026, collaborative robot orders surged by 55.6% in North America, indicating a shift in demand towards automation in sectors beyond automotive OEMs. The life sciences industry also showed significant growth in robot orders. Overall, while general robot orders remained relatively stable, the rise in collaborative robots is notable.

  • 01Collaborative robot orders in North America increased by 55.6% in Q1 2026.
  • 02Demand for automation is shifting away from automotive OEMs towards other sectors like life sciences.
  • 03General robot orders in North America remained largely flat during the same period.

Jul 26, 2026

Agentic automation hits enterprise scale: Automation Anywhere, Yaskawa, and KUKA signal a new operating model for industrial AI

Agentic automation hits enterprise scale: Automation Anywhere, Yaskawa, and KUKA signal a new operating model for industrial AI

Agentic AI is progressing from pilot projects to large-scale production in the industrial sector. Companies like Automation Anywhere, Yaskawa, and KUKA are leading the charge in adopting this new AI operating model. The technology aims to revolutionize manufacturing and operations by automating complex tasks and improving efficiency.

  • 01Agentic AI is transitioning from test phases to full-scale industrial deployment.
  • 02Automation Anywhere, Yaskawa, and KUKA are at the forefront of implementing industrial AI.
  • 03Agentic AI enables automation of complex tasks, enhancing operational efficiency in manufacturing.

Jul 25, 2026

Roland Berger forecasts 6-9% annual growth as industrial automation shifts from traditional systems to intelligent platforms

Roland Berger forecasts 6-9% annual growth as industrial automation shifts from traditional systems to intelligent platforms

Industrial automation is poised for significant growth, with a forecasted annual increase of 6-9% driven by a shift from traditional systems to intelligent platforms. Despite the advancements, current capabilities lag behind the excitement surrounding humanoid robotics at Automate 2026.

  • 01Industrial automation is expected to see annual growth of 6-9% over the next five years.
  • 02There is a growing excitement around humanoid robotics, but practical deployments on factory floors are currently limited.
  • 03The shift from traditional automation systems to intelligent platforms is driving market growth.

Jul 24, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

HH
Howard Holton
PL
Paul Lewis

Co-host

Paul Lewis is a co-host on The Suite Spot podcast where he discusses different approaches to presentations. He emphasizes the individuality in presentation styles and how they can effectively communicate messages to executive audiences.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512