Industry Trends

Should AV Marketers Treat Content Creators as Prosumers or Professionals?

AV Marketers

Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators are looking for the right gear at the right price to support their growing passions; 65% expect to spend more time on their content in the next…

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Food & Beverage
How Anthony Bourdain Helped a Banker Shift to a Hospitality Entrepreneur

In 2012, with a successful, 16-year career in banking under her belt, Uno Immanivong— who always had a dream of nourishing people with food — auditioned for “The Taste,” a reality cooking show. Anthony Bourdain, one of its stars, chose Uno to mentor on his team, she competed in four episodes — a life-changing…

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RED
The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
February 4, 2025

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…

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conversational capacity
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
February 4, 2025

Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…

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Marketing
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
February 4, 2025

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…

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DisruptED in the D with Chris Dargin Part 2
February 4, 2025

As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…

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