Install – Episodes
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
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Install - Episodes
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing…
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AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…
Universal Health Coverage: A Catalyst for Global Change
In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…