Meet Our Leaders – Cynthia Rodriguez

Cynthia Rodriguez Leads the Transformation of Verizon’s B2B Segment, Redefining Partner Ecosystems

B2B segment

In an insightful segment dedicated to the strategic expansion and depth of Verizon’s Partner Network, Cynthia Rodriguez, the Director of Business Agents Channel at Verizon Business, shares her extensive experience and the value she brings to the partnership ecosystem. This discussion offers a peek into the strategies that have bolstered Verizon’s B2B segment, highlighting the…

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Articles Software & Technology
Cynthia Rodriguez on the Power of Open Communication: A Look into Her Leadership Philosophy

In a landscape where effective communication is crucial for organizational success, Cynthia Rodriguez, Director of Business Agents Channel at Verizon Business, distinguishes herself with a commitment to transparency and open dialogue. She offers insights into her leadership philosophy that prioritizes clear communication and collaborative problem-solving. Rodriguez highlights her dedication to fostering an environment where open,…

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personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

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IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

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ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

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coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

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