MIA Bonus Clips

Will Manufacturing “Reshore” To Fix Supply Chain Bottlenecks?

Key Points: Many companies have evaluated moving out of China due to rising labor costs over the past ten years. The supply chain structure in certain sectors of production, like for semiconductors, makes it very difficult to move production. Aaron Alpeter believes manufacturing will come back to America in a big way over the next…

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Made in America
The History of the Time Delay Safe: Made In America Bonus Clip

MarketScale’s award-winning original series, “Made in America,” hits the highways and byways of our country seeking out American-made, American-proud companies that are the backbone of our great nation. Over the course of the Tidel episode of MarketScale’s Made In America series, we learned a lot about the diligence and quality Tidel puts into its products. In this…

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Food & Beverage
How Lexington Brewing Is Leaving Their Mark In Bourbon Country: Made In America Bonus Clip

On Made in America, the focus is the businesses that choose to remain at home and drive the U.S. economy from within. Before the Town Branch Distillery had the honor of being the first distillery built in Lexington proper in more than 100 years, parent company Alltech built a reputation in the beverage industry…

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Architecture & Design
Exploring the Gateway to the Adirondacks: Made In America Bonus Clip

MarketScale’s award winning original “Made in America” series hits the highways and byways of our country seeking out American-made, American-proud companies that are the backbone of our great nation. In this bonus segment, Daniel Litwin of MarketScale makes a stop in Queensbury, New York, and visits with local historians Joan Aldous and Stan Cianfarano….

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Food & Beverage
Building Your Neighborhood Brewery: Made In America Bonus Clip

In this bonus clip from Made in America: Garrett Metal Detectors, MarketScale’s Tyler Kern set out to explore the surrounding community of Garland, Texas that Garrett calls home. To that end, Kern met up with Cary Hodson, owner of Intrinsic Smokehouse & Brewery, to learn how the fabric of Garland’s community influences the tasty…

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Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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