Morning Shot

Here’s How It’s Still Possible to Afford Skyrocketing Healthcare Costs in the U.S.

It’s impossible to ignore the massive increases in heathcare costs in the United States. In an era where the average healthcare cost for a family of four has skyrocketed to a staggering $31,000 per year, it’s no wonder that discussions around healthcare affordability are becoming increasingly critical. With healthcare inflation now surpassing 5%, it’s…

Marketing to a New Generation of B2B Buyers

May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers

May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

The Power of Purpose – Leadership and Vision with Byron Sanders