On Your Mark!

A Closer Look at Copper-Clad Tracer Wire

copper

This type of tracer wire consists of a steel core that is metallurgically bonded to an outside casing of copper, which makes it much better than copper wire for locating underground utilities. Here, host Tyler Kern dove into the world of copper-clad tracer wire – including some use cases and primary industries that benefit from…

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Business Services
The Wide World of ID Markers with Kyle Wagner

The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute. Presco acquired William Frick & Company in 2020, expanding capabilities…

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Business Services
The Wide World of Identification Labels with Jonathon Peterson

Identification labels cover a wide variety of applications and uses. No matter the business need, there’s a label for that. Providing insights on the topic, On the Mark host Tyler Kern spoke with William Frick & Company’s Jonathon Peterson. Peterson is a Senior Business Development Manager and has been with the company for 11 years….

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Latest

kids
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

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medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

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Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

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branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

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