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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Bonus Content – Rethink Your Pricing Model

July 25, 2024

 

In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire game-day experience.

Gone are the days when fans were nickel-and-dimed for every hot dog, soda, or popcorn. The Savannah Bananas decided to bundle everything into one flat rate. For one ticket price, fans could enjoy unlimited food and drinks. This move was about simplicity and enhancing fan enjoyment, enabling attendees to savor the game without the worry of an escalating tab.

Initially, there were concerns. Would people overindulge? Could this possibly be sustainable?

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