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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Bonus Content – Customer Giveaways

August 1, 2024
MarketScale

 

In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers.

In essence, Jesse Cole’s message to marketers is clear: to truly engage customers and elevate brand visibility, one must think beyond the norm and invest in promotional strategies that are both imaginative and intimately aligned with the brand’s identity and values.

Recent Episodes

culture of creativity
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Eighth Inning – Building an Idea Culture

Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…

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Seventh Inning – Conquering Digital

According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…

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Bonus Content – Rethink Your Pricing Model

In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire…