Bonus Content – Customer Giveaways
In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers.
In essence, Jesse Cole’s message to marketers is clear: to truly engage customers and elevate brand visibility, one must think beyond the norm and invest in promotional strategies that are both imaginative and intimately aligned with the brand’s identity and values.