Create Shareable Moments

June 11, 2020
Jesse Cole

As Cole said, the Bananas aren’t in the baseball industry. The organization is in the Fans First Experience industry. When looking to craft your own customer experience, don’t be afraid to look outside your industry and learn from successes elsewhere. What inspires you? How can you leverage that to inspire customers, turn them into fans, and get them to share their experience with others, which has been proven to be the most effective form of marketing?

Recent Episodes

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In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can…

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In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented:…

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In today’s competitive landscape, simply meeting industry standards is insufficient for long-term success. Businesses must strive to exceed these benchmarks by creating unique and memorable customer experiences, as demonstrated by companies like Netflix and Shoreline Construction. Netflix transformed the movie rental industry by challenging conventional practices. Instead of requiring customers to visit stores and…