Seventh Inning – Conquering Digital
According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart.
Cole draws inspiration from industry giants like Disney and Airbnb. He wears a Disney Magic Band as a constant reminder of the importance of integrating technology in a meaningful way. Similarly, he cites Airbnb’s Brian Chesky’s philosophy of doing the “unscalable” things first—like personally photographing homes—to create authentic experiences that can later be scaled.
At the core of the Savannah Bananas’ approach is the simple mantra: make baseball fun. Their content strategy is built around this concept, using viral videos, live streams, and interactive sessions to showcase the joy and excitement of their games. From parody music videos to live cooking shows featuring team members, every piece of content is designed to resonate with and expand their fan base.
The magic happens when fans feel they are part of something special. The Savannah Bananas frequently incorporate fan interactions into their videos, giving supporters a moment of fame and a sense of ownership in the brand. This not only enhances fan loyalty but also turns ordinary supporters into enthusiastic brand ambassadors.
