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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

First Inning – Warmup

Jesse Cole
June 12, 2020

A lifelong baseball fan, Jesse Cole has seen it all. From potential big-league dreams to a journey toward finding how best to engage with the game after his career came to a close, Cole eventually landed an internship with a small team in South Carolina. Since, he’s held key roles in several organizations and innovated the entire baseball experience and laid the foundation for what he’s now accomplished in Savannah – all by dramatically rethinking what fans found frustrating and putting fans first.

Recent Episodes

culture of creativity
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Eighth Inning – Building an Idea Culture

Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…

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Seventh Inning – Conquering Digital

According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…

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Bonus Content – Customer Giveaways

In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…

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