Learn from Experiences in Other Industries
Cole and the Bananas’ team are constantly looking elsewhere. If you ask Cole who the organization’s competitors are, he won’t tell you the rest of the teams in the Coastal Plain League. He’ll rattle off the likes of Google, Amazon and Starbucks, because he’s not putting on a baseball game – he’s putting on an experience. From resort-inspired cooling towels handed out to fans, “parking penguins” passing out popsicles and more, the Bananas’ “culture of ideas” draws from anywhere inspiration can be found.